Amazon's LOVEFiLM Now on Xbox Live in UK

LONDON — LOVEFiLM, an Amazon (NASDAQ:AMZN) company and Europe’s largest subscription service – streaming movies and TV episodes over the Internet and sending DVDs by post – launches on Xbox LIVE tomorrow, giving millions more film fans instant access to the movies they want to watch, when they want to watch them.

Xbox LIVE members will be able to instantly watch thousands of movies via LOVEFiLM Instant – the movie streaming service – including exclusive content such as the award-winning drama Gran Torino and teen phenomenon The Twilight Saga: Eclipse, with forthcoming titles The Dark Knight, breakout comedy The Hangover and dark romance Blue Valentine becoming available in time for Christmas.

Kinect for Xbox 360 will transform the way people use LOVEFiLM Instant to search and watch movies. For the first time thanks to Kinect, LOVEFiLM can be effortlessly controlled using voice commands or gestures, enhancing the ease of the movie-viewing experience.

LOVEFiLM Instant is available on packages from just £4.99 via a huge range of devices including PCs, iPad®, Internet-connected TV sets, Blu-ray players, tablets and games consoles. Becoming an Xbox LIVE integrated film service provider is another milestone in LOVEFiLM’s ambition to bring the service to as many homes as possible.

Simon Calver, CEO of Amazon’s LOVEFiLM, said:

“It is an exciting day for LOVEFiLM customers and an auspicious day for the TV entertainment industry as a whole. Launching LOVEFiLM Instant on Xbox 360 and Kinect means bringing the service to a million more living rooms – a huge achievement.

LOVEFiLM members in the UK can access our content in another exciting, innovative way and all for one straightforward price. The simplicity of our pricing and the ease with which customers can use LOVEFiLM Instant should make us the first choice for those customers who want fantastic entertainment at great value for money, anytime, anywhere.”

Stephen McGill, Director of Xbox & Entertainment for Microsoft UK (NASDAQ: MSFT) said:

“It’s very exciting to see the launch of Amazon’s LOVEFiLM on Xbox LIVE. Xbox owners will be eager to get started, using their Kinect-enabled consoles to interact with LOVEFiLM’s extensive catalogue of movies in ways that will only be available on Xbox 360.”