Zoran-Powered Apex Digital Converter Box Gains NTIA Approval

Thursday, January 3rd, 2008
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SupraHD® 741-Based Product Is Now Coupon-Eligible for U.S. Digital Broadcast Conversion Program

SUNNYVALE, CA — Zoran Corporation (NASDAQ: ZRAN) announced that its SupraHD® 741 processor-powered Apex Digital ATSC Converter Box was approved by the U.S. Government’s National Telecommunications and Infrastructure Administration (NTIA) for use in the Coupon-Eligible Converter Box program supporting the U.S. digital broadcast conversion.

Apex Digital Inc., one of the country’s leading marketers of consumer electronics, announces it has received certification by The National Telecommunications and Information Administration (NTIA) of its digital-to-analog converter box, model DT1001 to participate in the Coupon Program.

“We are excited in receiving the NTIA certification for our converter box; this continues our company’s proud tradition of developing and marketing affordable electronic products with innovative technology for consumers. Apex is most pleased with the cutting edge technology and unparalleled support from Zoran. It enabled us to successfully bring this high quality product with advanced features such as a Smart Antenna interface with an attractive system cost to the public,” said M. Jeannie Vogler, Sr. Vice President of Sales & Marketing, Apex Digital, Inc.

“Zoran is proud to have been selected to work with APEX Digital to power its DT1001 ATSC Converter Box product and to help them gain NTIA approval. APEX is now in a leadership position to begin shipping to its well-established retail channels and we look forward to their success with consumers in this product category,” said Ram Ofir, senior vice president and general manager, Zoran’s Home Entertainment division.