Verimatrix Secures Quickflix OTT Streaming Movie ServiceMonday, June 18th, 2012
Leading Australian Provider of On-Demand Internet Streaming Media Selects VCAS for Internet TV for Multi-Screen Protection of Premium Content
SINGAPORE — CommunicAsia — Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, today announced that Quickflix Limited is securing its over-the-top (OTT) video-on-demand (VoD) service with the Verimatrix Video Content Authority System (VCAS™) for Internet TV. Quickflix is Australia’s leading online movie rental company offering subscriptions to the largest range of movies and TV shows delivered as DVD or Blu-ray by mail or streamed instantly on-demand from a library of hundreds of movies directly to PCs, Macs and a growing range of connected TVs and devices.
“The unparalleled OTT video security expertise from Verimatrix has enabled Quickflix to become one of the first service providers in Australia to provide premium VoD content to multiple devices,” said Quickflix’s Chief Executive Officer Chris Taylor. “The company’s robust solutions give us complete confidence in the security of our content, while helping us to maximize the monetization of that content across our multi-screen delivery environment.”
With one of the most comprehensive ranges of movie on-demand services available in the Australian market, content and revenue security are of utmost importance to Quickflix. The company delivers video to multiple consumer devices over unmanaged networks, mandating not only robust security for on-demand content, but also support for the HTTP Live Streaming (HLS) protocol for delivery to the iPhone operating system (iOS) and Android-based devices and Microsoft’s PlayReady digital rights management (DRM) for delivery to PCs and Macs. With a robust new content protection system from Verimatrix, Quickflix can support the creation of new business models, particularly those that take advantage of earlier release windows (ERW) for premium VoD content.
Most recently, Quickflix launched its WatchNow app for iOS devices that allows subscribers to view unlimited movies and television shows instantly from leading content providers including Warner Bros, Sony Pictures and NBC Universal.
VCAS for Internet TV addresses all of these requirements by providing a seamless and transparent security solution across a range of devices for streamlined multi-screen video services, while also ensuring the highest quality of experience (QoE) for consumers. Additionally, VCAS for Internet TV, which includes enhanced HLS security techniques, enables operators like Quickflix to negotiate favorable content licensing agreements by providing the same high level of security in an unmanaged streaming environment as found in managed IP-based networks.
Quickflix also leverages the VCAS MultiRights™ framework to enable PlayReady user rights management for transparent content consumption, which is provided from the unified VCAS 3 head-end. The common entitlement API built into VCAS provides a single point of integration with business management systems. While PlayReady supports a multi-device subscriber domain concept, VCAS enables cross-DRM super domain management. Thus when content is entitled to a subscriber’s domain, it is automatically authorized to all the domain’s devices, regardless of delivery network or CAS/DRM
“We’re delighted to be part of Quickflix’s ground-breaking deployment,” said Steve Oetegenn, chief sales and marketing officer at Verimatrix. “As the OTT video services market continues to mature, Verimatrix stands ready to provide the enhanced OTT security functionality that our customers demand, while ensuring a transparent, high quality experience for their subscribers.”
Verimatrix will be demonstrating its robust revenue security solutions at CommunicAsia 2012, 19-22 June, at the Marina Bay Sands in Singapore. Visit booth #1M2-01to see demos of how the VCAS™ 3 architecture addresses current and future business and technical challenges.