Swisscom Teams Up With Jinni to Bring Semantic Discovery to Live TV & VOD Subscribers

Tuesday, July 10th, 2012
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Award-Winning Taste-and-Mood Based Discovery Engine Gives Swisscom Customers a Personalized and Holistic Semantic Discovery Experience

TEL AVIV, ISRAEL — Jinni, the innovative, new taste-and-mood based discovery engine for movies and TV shows, announced its partnership with Swisscom (Swiss: SCMN) for integration into On Demand and live TV. The Swisscom service will offer its customers an intuitive, user-centric guide to seamlessly integrate discovery, content recommendations and viewing.

“The shift to on demand TV is fueling innovation in delivery and discovery solutions,” said Jinni Media CEO and Co-founder Yosi Glick. “Swisscom continues to lead at the forefront of this rapidly developing market and Jinni is proud to partner with Swisscom to deliver semantic video discovery solutions across the impressive Swisscom content catalogs.” Jinni’s unique approach to discovery integrates semantic search, explore and recommendations to intuitively find enjoyable and relevant content. Together with the Swisscom delivery platform, customers will enjoy a truly optimized viewing experience. “We believe that integrating Jinni’s semantic engine into our content platforms, in a way that will enable our subscribers to explore content intuitively, is a great step towards offering them a truly revolutionized home entertainment experience,” said Volker Dietzel, Head of TV and Portal Development at Swisscom.

Jinni-powered TV guide features:

  • Taste Channels – personalized channels based on different facets of the user’s tastes. Each taste channel represents a distinct taste within the user’s ‘Entertainment Personality,’ enabling effortless content selection according to the user’s current mood.
  • Live for You – answers the burning question “What’s currently airing on TV for me?” by presenting personalized listings of the TV programming currently available on live broadcast television, by matching local schedules with the viewer’s Entertainment Personality and tastes.
  • Explore (e.g. guided semantic search) – an active mode of content discovery through use of natural metaphors (“mind bending, stylized, uncover truth,” “feel good, nothing goes right, obsessive quest”). Explore is a smart and easy way to reach relevant content in an increasingly growing and saturated environment.
  • Social Recommendations – TV viewing is a living room experience where household members should enjoy entertainment together, rather than arguing over what to watch. ‘Watch Together’ enables users to find TV shows and movies that suit their combined Entertainment Personalities by suggesting content they will enjoy watching together. ‘Neighbors’ generates recommendations based on content viewed and enjoyed by other users with similar Entertainment Personalities.