1.2 million digital cable TV subscribers for Switzerland
Wednesday, August 15th, 2012
According to figures from Swisscable, the sectoral association for cable TV companies in Switzerland, the number of digital cable TV subscribers in the country grew by 29% in the year to the end of June 2012 to reach around 1.2 million.
[Working back from the penetration figures, overall cable TV subscriptions, including analogue, appear to have declined from around 2.85 million to 2.76 million, a drop of 3% or so.]
Digital Cable TV:
30.06.2011 30.06.2012 Change ---------- ---------- --------------- Households (including HDTV) 942,300 1,217,000 +274,700 (+29%) Penetration ~33% ~44% +11%
Digital TV Market Shares*:
Digital Cable 1,217,000 50% Swisscom (IPTV) 694,000 28% Satellite 455,000 18% Digital Terrestrial 70,000 3% Sunrise Communications (IPTV) 22,000 1% --------- ---- TOTAL 2,456,000 100%
* Excluding internet TV services (such as Zattoo, Wilmaa, Nello TV, etc.)
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