ZTE Unveils OTT Solution Supporting Low Bit Rate HD at BBWF 2012Tuesday, October 16th, 2012
SHENZHEN, China — Broadband World Forum 2012 — ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, has announced a full hardware and software solution integrating low bit rate high definition (HD), Over the Top TV (OTT), and multi-screen convergence at this year’s Broadband World Forum 2012. The solution supports OTT services on multiple screens for varying devices (TV, PCs, tablets and mobile phones) and employs ZTE’s low bit rate HD technology to reduce transmission bandwidth, which assists operators with low cost network transformation and platform construction and accelerates the deployment of OTT services.
As OTT TV develops rapidly and open Internet video and multi-screen terminals proliferate, Internet services have come to have an enormous impact on traditional telecom services. Operators are continuously developing video services to distinguish themselves from the competition however, to enhance competitiveness, operators require a solution that allows for the rapid development of OTT services whilst reducing network transformation and platform construction costs.
With the improvements in visual mental model-based pre-processing, adaptive transformation, neural network-based vector quantization, human eye perception of quantized errors and the content-adaptive rate control, ZTE’s low bit rate HD coding technique enables the system to transmit 720p video with a code rate of 3 Mbps rather than 8 Mbps, greatly reducing the pressure of capacity expansion on operators and improving user’s service experience.
The OTT multi-screen convergence technique provides adaptive code rates for various types of terminals simultaneously and supports converged interactions of multi-screen terminal services, helping operators attract more users. The service expansion feature apparent in OTT enables operators to easily gain more value-added services in order to increase profits.
Chen Xinyu, General Manager of ZTE VAS product line said: “The ZTE low bit rate HD solution will dramatically advance the IPTV industry worldwide. Firstly, the global network quality is developing unevenly and vast numbers of networks cannot reach the bandwidth of H.264 HD, the low bit rate HD technique enables them to seamlessly develop OTT services without high OPEX. Secondly, the integration of OTT content with low bit rate HD technology provides a better experience for users. This is an expanding field with many requirements and ZTE will continue to make sustained efforts towards the development of IPTV and OTT around the world”.
As the leading value-added service provider, ZTE service products have been used by over 110 operators and one billion users in over 90 countries in the world. ZTE service products have been applied by Vodafone, FT, Telefonica, China Mobile, China Telecom and TIM, which are among top 10 operators, and been applied by 26 top 50 operators.
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