ZTE shows Edge AI subtitle translation on Amlogic-powered STBs

ZTE Announces Edge AI Subtitle Translation on STBs Powered by Amlogic S905X5

NETHERLANDS — ZTE, a global leading provider of integrated information and communication technology solutions, and Amlogic, a world-leading fabless semiconductor company, have today announced their latest successful achievement: Edge AI subtitle translation on set-top boxes powered by the Amlogic S905X5. This cutting-edge development marks a significant advancement in video technology, harnessing the power of AI to deliver real-time, localized subtitle translation.

AI technology is reshaping every industry by expanding its capabilities far beyond traditional uses. In the set-top box operators, there is a growing demand for the infusion of new AI technologies, particularly in edge AI this not only enhances functionality but also prioritizes user privacy. By keeping data processing localized, edge AI minimizes the risk of data breaches and ensures higher privacy protection. This capability is crucial for delivering advanced features while maintaining user trust and safeguarding personal information.

The Edge AI subtitle translation, driven by Amlogic’s S905X5 NPU, demonstrates how AI can bridge language gaps, making premium content more accessible to a diverse global audience and significantly enriching the viewing experience.

AI technology is a game-changer for operators, driving greater operational efficiency and enhancing content offerings. The ability to deliver localized content and engage users with advanced features can lead to higher subscriber satisfaction and retention. It helps operators optimize resources, resulting in cost savings and more streamlined operations.

“We’re thrilled to see on-device AI demo for subtitle translation utilizing NPU of Amlogic S905X5. It would be very significant steps to move forward for pay TV operators to launch new killer services based on AI technology and expecting that we can develop more attractive services which can bring values to operators and consumers “, said Wu Xin, Vice President of ZTE.

“The S905X5’s advanced AI processing capabilities enable seamless and real-time translation, greatly enhancing the user experience. This collaboration is a testament to Amlogic’s commitment to innovation and providing impactful solutions for our clients,” said James Xie, Senior Vice President of Business Strategy at Amlogic.

The Amlogic S905X5, featuring a high-performance NPU, excels with its impressive capabilities. It boasts the latest ARM V9 architecture and next-generation Mali-G310 V5 GPU, delivering outstanding performance and effortlessly handling complex tasks. The NPU’s rapid AI processing ensures smooth and efficient local subtitle translation, adding significant value to the viewing experience.

Amlogic is excited to showcase this groundbreaking technology at IBC 2024.