Verimatrix Chosen to Secure Russia's Free Internet Service Ivi.ru

Monday, February 11th, 2013 
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VCAS for Internet TV to Provide Multi-Screen Security for Expanding Library of Premium OTT Content

SAN DIEGO, CA — Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that Ivi.ru, the largest and most popular free Internet cinema in Russia, has deployed the Verimatrix Video Content Authority (VCAS™) for Internet TV to provide security for its over-the-top (OTT) video-on-demand (VoD) service. Ivi.ru boasts one of Russia’s largest and most popular VoD catalogs on a wide range of devices, making security of service delivery a critical consideration.

Often referred to as the “Hulu of Russia,” more than 97 percent of Ivi.ru’s content can be viewed for free, but still requires a robust approach to end-to-end service security. VCAS for Internet TV provides a cost effective, standards centric security architecture for this popular VoD service, which enables authenticated access via the broadest range of consumer electronics devices, including set top boxes (STBs), connected TVs, iPhone operating system (iOS)-based devices (iPhones, iPads, etc.) as well as Android-based devices.

“Ivi.ru is committed to providing our subscribers with access to the widest range of premium content available today in Russia,” said Evgeny Rossinsky, chief technical officer, Ivi.ru. “A robust content protection solution is critical in order for us to not only obtain the rights to publish this content from the studios, but also to help guarantee the best possible quality of service (QoS) for our subscribers. After reviewing multiple digital rights management (DRM) solutions, it became clear that VCAS was the only the platform that could meet all of our requirements while also enabling us to expand our services and reach even more subscribers.”

VCAS for Internet TV provides an enhanced digital TV security solution for OTT services over networks implementing HTTP Live Streaming (HLS). Featuring multi-format support, VCAS for Internet TV secures OTT services to multiple screens and across multiple network types, including both broadcast (linear) and VoD delivery modes.

“With 53 million users, Russia has become Europe’s largest Internet TV audience,” said Steve Oetegenn, chief sales and marketing officer, Verimatrix. “This presents service providers like Ivi.ru with a tremendous opportunity to expand their business. Verimatrix is delighted to partner with Ivi.ru, and we look forward helping them fully realize their multi-screen vision, enabling new services for its rapidly expanding subscriber base.”