HDTV sets now in three-quarters of U.S. households

Friday, February 8th, 2013
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Over Half of HD Households Have More Than One HDTV

DURHAM, NH — New consumer research from Leichtman Research Group, Inc. (LRG) found that 75% of households in the United States have at least one high definition television (HDTV) set — up from 23% five years ago. Over the past five years, 52% of US households adopted HDTV.

In addition, 51% of HDTV households have more than one HDTV, compared to 22% five years ago. Overall, about 38% of all US households now have multiple HDTV sets — up from about 26% of two years ago, and 5% all households five years ago. About 59% of TV sets in HD households are HDTVs.

These findings are based on a survey of 1,252 households throughout the United States, and are part of a new LRG study, HDTV and 3D TV X. This is LRG’s tenth annual study related to HDTV.

Other related findings include:

  • 84% with annual household incomes over $50,000 have an HDTV — compared to 73% with household incomes of $30,000-$50,000, and 56% with household incomes under $30,000
  • Among those getting HD programming from a cable, satellite, or Telco TV provider, the perceived mean number of channels of HD programming is 77 — up from 63 two years ago, and 29 five years ago
  • About 6% of all US households currently have an HDTV set that is 3D-capable — 41% of this group do not watch any content in 3D
  • Overall, 47% have seen a 3D TV, or have a 3D-capable TV — compared to 24% two years ago
  • 22% of all households purchased a new TV set in the past 12 months. The mean reported purchase price was $680 — about 30% less than five years ago
  • 14% of all households plan to purchase a new TV set in the next 12 months — compared to 19% last year, and 17% five years ago

“Over the past five years, HDTV has grown from one-quarter of all US households to three-quarters of all households, and many more households now have multiple HDTV sets,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Today, about 47% of all TV sets in US households are HDTVs, compared to 11% just five years ago.”