Zappware delivers design concept to NumericableSunday, February 12th, 2012
Zappware’s radical design solution allows Numericable to offer the richest integrated media experience available today
Zappware, a leading developer of off-the-shelf and custom-designed digital television (iDTV) solutions, has delivered a complete and cohesive design concept to Numericable, the largest cable operator in France, enabling it to offer its customers easy and rapid access to an array of content and an all-round richer end-user experience.
“Using Zappware’s iterative and interactive processes and proven experience, we have again proven our ability to create the complete and fully customizable designs that tier 1 operators are looking for in order to provide a compelling media experience for their viewers. This forward-looking solution offers a totally new and much more vivid and engaging media experience than any other design currently available,” says Marc Vervoort, head of ZappDesign.
The concept includes the design of the TV UI (user interface) as well as the conception of the set-top box casing and remote control, in order to create the same look and feel for all components and encourage optimal recognition of the Numericable brand. Zappware also enhanced the design of the UI used on Android and iOS devices.
Zappware was chosen by Numericable based on its ability to design UIs that make content highly accessible as demonstrated in previous design solutions, such as the UI developed for Germany’s second largest operator, Unitymedia. The Unitymedia solution scored the highest aggregate score in a recent independent HD PVR Benchmarking Study that looked at usability and functionality, richness of data provided, and visual design characteristics, carried out by thebrainbehind, a strategic consultancy based in Berlin and Munich.
Highly intuitive, the unique UI design created for Numericable is both easy and fun to use, as well as being extremely attractive. Ultra-short click paths provide rapid access to content, and animation and acceleration allow Numericable to enter into direct dialogue with viewers, thereby increasing customer intimacy. The UI offers a consistent content-driven navigation pattern throughout the application that increases ease of use. It also provides direct access to promotions and TV applications which can be personalized and even shared via social networks.
The UI’s design is based on the principles of Zappware’s pioneering Nexx™ solution. Nexx™ is Zappware’s proprietary next-generation television user interface which surpasses all other UI experiences available in today’s market. It even allows viewers to enjoy the same user experience across devices, including mobile phones and tablets.
The solution for Numericable was designed by ZappDesign, the design business unit of Zappware. ZappDesign focuses on developing advanced design solutions to further enhance the look, feel and functionality of the television user interface. Its mission is to translate marketing requirements into designs. Its work complements Zappware’s immense technical abilities and allows the company to offer complete solutions from idea to implementation. With experience and deep understanding of both the design and technical sides, Zappware understands the need of both the marketing and engineering functions on the customer side and can act as the perfect bridge between the two, ensuring optimal solutions can be delivered in the shortest timeframe.