Hungary adds 55,000 digital TV subscribers in 2Q 2013

Friday, July 26th, 2013
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According to the latest Flash Report released by Hungary’s Office of the National Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in June 2013, the number of households with digital television subscriptions in the network of Hungary’s largest broadcasters was 1,949,845, up from 1,836,428 in December 2012.

Satellite (and Hello Digital MMDS) subscribers accounted for 921,401 of the digital total with cable and IPTV accounting for 927,889, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 100,555.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 88 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., Hello HD Kft., UPC DTH S.à.r.l. and Antenna Hungária Zrt.

Pay TV subscribers (major operators):

                                                      2012
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,863,293  1,860,059  1,884,489  1,907,160
   Digital        725,548    758,913    788,678    835,785
DTH, MMDS         923,968    924,361    920,283    917,863
DTT                57,283     65,012     73,185     82,780
                ---------  ---------  ---------  ---------
Total           2,844,544  2,849,432  2,877,957  2,907,803
   Digital      1,706,799  1,748,286  1,782,146  1,836,428

Estimate for
all operators   3,222,000  3,221,000  3,251,000  3,281,000

                                2013
                --------------------
                    March       June
                ---------  ---------
Cable TV, IPTV  1,927,277  1,939,919
   Digital        891,314    927,889
DTH, MMDS         915,895    921,401
DTT                87,991    100,555
                ---------  ---------
Total           2,931,163  2,961,875
   Digital      1,895,200  1,949,845

Estimate for
all operators   3,302,000  3,331,000

Market shares (relative to the estimated total for all operators)

                                    2012          2013
                            ------------  ------------
                             June   Dec.  March   June
                            -----  -----  -----  -----
UPC (wired, satellite)      26.8%  26.7%  26.7%  26.4%
T-Home (wired, satellite)   22.8%  22.9%  23.2%  23.5%
DIGI (wired, satellite)     23.2%  23.2%  23.1%  23.0%
Invitel (wired)              3.2%   3.3%   3.4%   3.5%
Tarr (wired)                 3.2%   3.1%   3.0%   3.0%
MinDig TV Extra (DTT)        2.0%   2.5%   2.7%   3.0%
PR-TELEKOM (wired)           2.7%   2.6%   2.5%   2.5%
ViDaNet (wired)              2.6%   2.5%   2.4%   2.2%
Hello HD (wired, MMDS)       1.3%   1.3%   1.2%   1.2%
PARISAT (wired)              0.6%   0.6%   0.6%   0.6%
Other service providers     11.5%  11.4%  11.2%  11.1%