MultiMedia Intelligence Identifies Digital Watermarking & Fingerprinting As Key New Technology Opportunities to Monetize Digital MediaMonday, January 21st, 2008
SCOTTSDALE, Ariz. — MultiMedia Intelligence reports that applications leveraging content identification technologies such as digital watermarking and fingerprinting are growing rapidly and could surpass US$500 million worldwide by 2012. Key applications include Internet and broadcast content monitoring, metadata association, copyright control, content protection and forensics, and interactive advertising.
“Non-linear media distribution requires new enabling technologies, beyond traditional encryption-based digital rights management,” according to Mark Kirstein, president of MultiMedia Intelligence. “The growth of peer-to-peer distribution, social networks, and content piracy is accelerating the need for watermarking and fingerprinting.”
Digital watermarking will also complement digital rights management (DRM) and conditional access technologies. Companies such as Cinea, Philips and Verimatrix are positioning transactional digital watermarking for integration into set-top boxes, to increase content traceability and security. This goal is to convince content owners to support earlier release of high definition (HD) video assets for video-on-demand and enable incremental revenue for pay TV operators. Fox has already communicated that they will mandate watermarking for early-release HD content.
The new MultiMedia Intelligence research also found that:
- Content owners are continuing to pressure web properties and other network owners to police their content as a result of the proliferation of “user generated content” and social networks, coupled with users posting copyrighted media.
- Fingerprinting and watermarking will play a pivotal role in broadband operators’ developing plans to filter peer-to-peer (P2P) traffic on their networks to restrict copyrighted material that is being illegally distributed.
- Greater processing capabilities in consumer electronics equipment is enabling low cost transactional digital watermarking in consumer electronics and mobile devices.
- Digital watermarks will ultimately become a key enabler for tracking non-linear interactive advertising, supporting ad association, tracking and reporting.
“Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization” provides research, analysis and forecasts for key fingerprinting and digital watermarking applications and technologies. The report identifies the key media and DRM trends that are aligning to drive demand for fingerprinting and watermarking. In addition, the report examines the broader impact that these technologies could have through supporting interactive business models on a multi-platform, multi-network basis. The report includes forecasts and assessments of the digital media ecosystem, the digital watermarking and fingerprinting value chain, and the key segments and players in each application segment.
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