Watermarking (content identification) News

Verimatrix integrates server-side watermarking with Akamai
Apr 6, 2020 – Verimatrix (Paris: VMX) has announced a partnership with Akamai to offer server-side watermarking. With the Verimatrix integration, Akamai customers can ensure that their premium video content stays protected.
News categories: Verimatrix, Akamai, Asaf Ashkenazi, Amit Kasturia, Content Protection, Digital TV, Watermarking, Worldwide

Viaccess-Orca Stream Guardian certified by Cartesian
Feb 26, 2020 – Viaccess-Orca (VO) has announced today that its Dynamic Watermarking solution, developed in collaboration with b<>com, has undergone a stringent assessment carried out by Cartesian, an independent consultancy company for the communications and digital media industries.
News categories: Viaccess-Orca, b<>com, Cartesian, Pierre-Alexandre Bidard, Gaëtan Le Guelvouit, Lee Kent, Content Protection, Watermarking, Worldwide

ivi selects Irdeto watermarking to protect OTT content
Jan 29, 2020 – Irdeto has announced that its TraceMark forensic watermarking solution has been chosen by ivi in a bid to fight online piracy. The partnership highlights Irdeto’s continued expansion into the Russian market, supporting local operators and content providers.
News categories: Irdeto, ivi, Shane McCarthy, Evgeni Rossinski, Digital TV, OTT, Russia, Watermarking

Verance adds video watermarking to its Aspect platform
Jan 2, 2020 – Verance has announced the availability of video watermark technology as part of its Aspect platform, bringing enhanced capabilities to the Aspect audio watermark that has already been deployed by major broadcasters in the United States.
News categories: Verance, Joe Winograd, Advertising, ATSC, CES2020, Digital TV, USA, Watermarking, Worldwide

iQIYI's watermarking system passes ChinaDRM Lab evaluation test
Nov 18, 2019 – iQIYI has announced that its self-developed watermarking system has passed the security evaluation test of the ChinaDRM Lab, making iQIYI the first online video platform in China to receive such an accreditation.
News categories: iQIYI, ChinaDRM, China, Content Protection, Digital TV, OTT, Watermarking

Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Digital TV, USA, Watermarking

Verance brings watermarking to HbbTV
Oct 1, 2019 – Verance has announced plans to bring its Aspect watermarking to HbbTV. Aspect uses Verance’s implementation of the watermarking technologies sanctioned by the HbbTV Association in their 'Application Discovery over Broadband' specification.
News categories: Verance, Joe Winograd, Digital TV, HbbTV, Watermarking, Worldwide

Irdeto adds client watermarking to TraceMark
Sep 12, 2019 – Irdeto has added client watermarking to the Irdeto TraceMark forensic watermarking solution. The solution enables fast integration and rapid detection of pirate sources, making it a powerful anti-piracy capability for live content such as 4K sports.
News categories: Irdeto, Andrew Bunten, Digital TV, IBC2019, Watermarking, Worldwide

SmarDTV offers NAGRA NexGuard watermarking for CI Plus modules
Sep 3, 2019 – SmarDTV Global, in collaboration with NAGRA (SIX:KUD.S), has announced a watermarking solution available on Conditional Access Modules (CAM). The combined solution provides the highest degree of assurance to content owners.
News categories: SmarDTV, NAGRA, Hervé Mathieu, Jean-Philippe Plantevin, CAM, Digital TV, IBC2019, Watermarking, Worldwide