NEOTION deploys the first Cardless CAM in MENA for My‐HD

Friday, December 13th, 2013

AUBAGNE — My‐HD, a leading satellite Pay‐TV platform in the Middle East and North Africa (MENA) has selected NEOTION as a technical partner for the launch of their latest Premium High Definition offer. A close collaboration started several months ago between the two companies to provide a suitable Pay‐TV solution matching with My‐HD’s high security level requirements.

My‐HD and NEOTION are proud to introduce the first Cardless solution in MENA with IRDETO Cloaked CA embedded in a Conditional Access Module (CAM). NEOTION was a pioneer in Cardless solution integration on the CAM with Irdeto and confirms its strategic approach with this first development of “Unified Client” software CA solution. My‐HD CAM using Irdeto Cloaked CA solution with a unified hardware and software security client, constitutes the best alternative to Set Top Boxes (STBs).

Combining NEOTION security know‐how with CAM technology and IRDETO Cloaked CA solution, My‐ HD has all the elements to propose an innovative and cost effective Pay‐TV solution to its subscribers. The operator also affirms its strategic decision to meet consumer demand for premium entertainment over its region.

My‐HD service offers over 37 HD channels including 9 MBC HD channels in addition to exclusive pay TV rights for American and Filipino entertainment – a total of 42 TV Channels, this bouquet is broadcast across 22 MENA countries with a potential coverage of 170 million people.

Through this innovation, My‐HD subscribers will benefit from an enhanced experience; green, secure, smart and small device and one remote control.

NEOTION and My‐HD together enable a new way to experience TV!

“Although entering the MENA market has proven to be challenging, with an established and experienced partner such as My‐HD the process has been easier and given us the confidence to succeed together!” commented Steven Deschryver, Sales Manager MENA.

About MyHD media

Headquartered at Dubai Media city, My‐HD offers 42 satellite channels out of which 30 are HD. The My‐HD bouquet includes channels from the top TV networks in the region: 9 Rotana HD channels, 8 MBC HD, 4 Al Nahar HD channels and 6 new and exclusive HD channels from Olympusat, the Spanish‐language leader in HD linear programming in the United States.

My‐HD has successfully brought international brand channels to the consumers to reinforce their value proposition. An agreement with GMA Network, the Philippines’ number 1 Terrestrial TV Network was the first of its kind; this agreement has led My‐HD to enter international markets. A large number of digital HD receiver brands such as Humax in GCC countries, NHE in Kuwait, TruView in Saudi Arabia, Lotus in Algeria and Tevicom in Morocco are compatible with the My‐HD platform which offers both Irdeto and Conax conditional access.

My‐HD has a growing network of distributors across the MENA region. Approved receivers and viewing cards are also available in major hypermarkets and department stores in the region including Carrefour, Panda, Lulu and Sharaf DG.