Internet capable TVs in 22% of Australian homesFriday, February 7th, 2014
OzTAM, the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television, has announced the release of its Q313 Australian Multi-Screen Report.
Some of the key findings: Q3 (July-September) 2013
Internet capable TVs are now in 22 per cent of homes (18 per cent in Q3 2012).
With the analogue switch-off imminent, 99 per cent of homes had converted to digital terrestrial television (DTT) by Q3 2013, and 89 per cent had converted every working TV in their homes.
PVR penetration has been relatively steady in recent quarters, now in 53 per cent of Australian homes (50 per cent in Q3 2012).
12.3 million Australians watch some video (both television broadcast and non-broadcast content) on the Internet each month: an average of 5:18 per month. Such viewing is highest among people aged 18-24 (10:50).
92.8% of all video viewing – including broadcast and non-broadcast video – is on the traditional TV set, with other devices accounting for 7.2%:
- 95:51 per month on the TV set
- 5:18 per month online via PCs/laptops
- 1:20 per month on smartphones
- 50 minutes per month on tablets