Private Label Mobile TV operator launchesTuesday, March 25th, 2014
Private Label Mobile TV Looks to Level the Broadcasting Playing Field, Create New Revenue Streams for Celebs and Organizations, and Enrich Viewer Experience
MIAMI — Boosting revenue and adding a new dimension to the fan experience are just two of the benefits of the new Private Label Mobile TV service, which hopes to further loosen the stranglehold of cable television providers. Private Label Mobile TV allows users to attend virtual events or see live concerts via pay-per-view from anywhere; content creators enjoy the freedom that comes with ownership capabilities and control of everything on their channel.
“Private Label Mobile TV is positioning itself as the biggest innovation in the history of TV broadcasting,” remarked company representative Gabrielle Moise. “From the perspective of fans, mobile TV is fun, entertaining and engaging; it’s a multi-sensory experience that fosters a true community spirit within a fan base.”
Revenue from Private Label Mobile TV won’t come from pricey subscription fees, as is the case with standard television. Instead, celebs and organizations can sell ad space on their channels; sell their own products directly on the screen, or both. Cable providers can easily convert traditional channels or an entire network into a mobile network, and cell phone providers can have customized channels pre-installed on to their devices to enhance their brand. The mobile technology aspect of the service opens up a host of options that not even the smartest “smart” TV can match.
One of the most compelling aspects of Private Label Mobile TV is the chance to engage with the growing “zero TV” crowd. Those who are frustrated with rising subscription costs for entertainment may flock to a more cost-effective mobile TV option. Other target consumers for this new service include those in regions where access to broadcast programming is still limited. Finally, Private Label Mobile TV enables the creation of niche programming in various languages, a straightforward way to engage with multicultural audiences.
Moise added: “Among the many benefits to content creators, such as celebrities, artists, corporation and charities, is that they’ll be able to compete with major players in the industry for a tiny fraction of the cost of traditional marketing and engagement strategies.”
Employing only the latest technology, Private Label Mobile TV offers the best possible service on virtually any device, with no buffering or downloading. The service is not through innovating: soon, users will have the option of tethering a web-connected device to a television, providing a familiar viewing experience without the cost of cable. The company also plans to make the service available on even more devices in the near future.