Chips&Media and Realtek expand UltraHD HEVC SoC collaborationThursday, June 5th, 2014
Chips&Media and Realtek Expand Collaboration on Industry’s First Hardwired Ultra High Definition HEVC SoC
SEOUL, Korea — Chips&Media Inc., a leading provider of video IP core, is pleased to announce that its reference design partnership with Realtek as one of its leading customers in the Consumer Electronics industry has resulted in several new design wins for HEVC built-in STB/OTT models from various China and international brands. This new expansion of collaboration is the result of Chips&Media multi-year partnership with Realtek, first industry’s hardwired ultra high definition HEVC SoC shipments in the market using Chips&Media’s WAVE410 HEVC decoder solution. With Chips&Media’s HEVC technology, customers can deliver a premium ultra high definition video experience.
“Realtek is a valued long-term partner and we are pleased to see our expansion collaboration result in worldwide first new generation video coding standard (HEVC or H.265) SoC product proven,” said Gilligan Choe, general manager, worldwide sales at Chips&Media, Inc. “These latest HEVC devices will bring industrial video product revolutions with much better ultra high definition video experience in TV, Set-Top-Box, OTT and smart home entertainment centers.”
“HEVC decoding is the de facto standard for 4K2K ultra high definition video playback. The Chips&Media HEVC decoder comes with great performance, world-leading frame buffer compression for significant memory bandwidth saving technology, and complete software package support,” said Realtek’s Vice President and Spokesman, Yee-Wei Huang. “Inclusion of Chips&Media’s leading HEVC decoder solution in our STB/OTT products helps Realtek meet our customers’ demanding video requirements for a wide range of performance and time to market needs.”