TCL to adopt DivX HEVC technology for new 4K televisions

Friday, September 5th, 2014
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Leading TV Maker TCL to Adopt DivX® HEVC Technology for New Line of 4K Televisions

  • Number One Manufacturer of DTVs in China Renews Wide-Ranging Licensing Agreement with DivX

SAN DIEGO, CA — DivX, LLC, a leading provider of next-generation digital video solutions, and TCL Corporation, one of the world’s largest consumer electronics groups, today announced that TCL Multimedia under TCL Corporation will adopt the industry leading DivX® HEVC technology for its global line of digital televisions, enabling the playback of high-quality, highly efficient Ultra HD (4K) video in the living room.

The two companies recently renewed a wide-ranging licensing agreement that enables TCL to implement DivX technology across a variety of devices. As one of the leading players in the global TV industry, the addition of DivX technology allow TCL consumers to enjoy their favorite Internet videos, including premium Hollywood titles available in the DivX format from multiple services, on their favorite devices.

“We believe DivX® HEVC technology offers the most seamless, high-quality and efficient solution for HD and 4K video playback on next-generation devices, and we’re excited to work with TCL to bring a better video experience to consumers around the world,” said Dr. Kanaan Jemili, CEO of DivX, LLC.

“The addition of DivX® HEVC technology to our 4K televisions will offer real value to consumers who want to enjoy the highest-quality content on their devices—whether that’s personal content, Internet video, or premium Hollywood titles,” said E Hao, CEO of TCL Multimedia. “We’re pleased to extend our relationship with DivX to the exciting new world of 4K video.”

The DivX end-to-end HEVC solution is designed to accelerate the adoption of the latest compression standard across the entire video distribution system. DivX Certified® devices for HEVC will support DivX DRM and an advanced feature set for media playback including multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind, chapter points for quick scene navigation, and resume playback across devices. DivX recently received a 2014 Best Ultra HD Codec award from Ultra HDTV Magazine for its DivX 10 software and MainConcept HEVC SDK.

Join DivX at IBC 2014 on September 12-16 in Hall 5, Stand C10.