comScore U.S. Total Video Report available for download

The Latest Insights into TV Viewing Across Platforms

RESTON, Va. — comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources of content, it’s more important than ever to gain a complete understanding of TV audiences and their viewing behaviors across multiple platforms.

Key questions answered in the report include:

• What percentage of time are viewers watching TV on each platform?
• Which segments of the population are mostly likely to use video streaming devices to view TV content?
• What are the main drivers causing consumers to watch TV online?
• How frequently and via which platforms are viewers binge watching TV shows?
• What are the most important content genres for pay TV subscribers that are keeping them from “cutting the cord”?
• How does household size affect pay TV and Netflix subscriptions?