TELUS, Bell Canada, and Bell Aliant sign up to 'Project Latte' streamingWednesday, November 5th, 2014
TELUS, Bell Canada, and Bell Aliant First to Sign on to Deliver Bell Media’s “Project Latte” Streaming Service
- Canada’s premium streaming service to be available to TELUS Optik TV, Bell Fibe TV, Bell Aliant FibreOP TV, and Bell Satellite TV subscribers at launch
TORONTO — Bell Media announced today it has reached distribution deals with TELUS, Bell Canada, and Bell Aliant to deliver its new video streaming service, code-named “Project Latte”. With an objective of making Canada’s premium subscription on-demand video service available to all TV subscribers, Bell Media last week announced that “Project Latte” would be made available to every TV provider in the country.
“Project Latte” will feature thousands of hours of superior content from TV’s top brands, including HBO’s entire off-air library. As confirmed today, the service will be offered coast to coast at launch through TELUS Optik TV, Bell Fibe TV, and Bell Aliant FibreOP TV set-top boxes, as well as via mobile apps, the web, game consoles, and smart TVs. Pricing and packaging details for all providers will be announced when the service launches in the near future
“With the first of Canada’s major television providers signed on, representing approximately 3.5 million customers across the country, we are well on our way to delivering on our objective of serving every TV subscriber in Canada with Project Latte,” said Kevin Crull, President Bell Media. “We look forward to announcing even more partners as we move closer to the launch of what is to become Canada’s premium streaming service.”
“Project Latte will offer TELUS Optik TV customers expanded, compelling content choices directly from their set-top box,” said David Fuller, TELUS President of Consumer and Small Business Solutions. “The service complements our existing TV and movie offerings by adding thousands of hours of premium on-demand content across multiple screens. We are very excited to be one of the first distributors of this strong new service. It will further expand the choices available to TELUS customers and allow them to relive some of their favourite TV shows, and also to discover and devour great new content.”
“With access to the most popular and powerful drama, comedy, documentary and other TV shows of the present and past, including the vast HBO library, Project Latte is an innovative and content-rich streaming service that will offer Bell TV customers amazing entertainment value,” said Wade Oosterman, President of Bell Mobility and Residential Services and Bell’s Chief Brand Officer.
Last week, Bell Media announced a new video streaming service devoted exclusively to the best content on television, code-named “Project Latte”. The service will feature thousands of hours of content representing TV’s top premium brands, including the entire off-air library of HBO’s iconic programming catalogue. Additional details about “Project Latte” – including its final name – will be announced in the weeks to come.