Pay TV service adoption higher in the U.K. and Germany than in Spain

International market research firm announces new pay-TV research and recommendations at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Consumer

Parks Associates announced new research today at CONNECTIONS™ Europe showing pay-TV adoption in Germany and the U.K. has reached 86% and 78% of broadband households, respectively. Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.

“Spanish broadband households show enthusiasm for online video, with our research showing 54% watch free online video at least once a month, compared to 40% in the U.K. and 26% in Germany,” said Brett Sappington, Director, Research, Parks Associates. “Yesterday’s keynote from Oliver Lewis at Sky Deutschland detailed the provider’s efforts to launch OTT services across Europe, including opportunities in Germany and Austria, where broadband penetration and device ownership are high.”

Parks Associates research shows 10% of Spanish broadband households with a pay-TV service plan to change to a new service provider in the next 12 months, compared to 9% in the U.K. and 4% in Germany. Several pay-TV providers plan use OTT services and second-screen features to attract subscribers or to motivate upgrades to premium services.