DTS-HD sound technology added to Alibaba Tmall Box STBMonday, April 13th, 2015
DTS Now Providing Premium Audio For Alibaba’s Growing Digital Entertainment Ecosystem
- China eCommerce Giant Integrates DTS-HD for Enhanced Listening Experiences in Connected Devices, Including Next-Generation OTT Boxes
CALABASAS, Calif. — DTS, Inc. (Nasdaq: DTSI), a global leader in high-definition audio solutions, has integrated its DTS-HD sound technology in the Tmall Box, the set-top box operated by the digital entertainment unit of Alibaba Group (NYSE: BABA). Powered by the Amlogic quad-core System-on-Chip (SoC), this partnership provides Chinese consumers with a high-quality home entertainment experience for streaming content and connected devices.
The Tmall Box offers pay TV, online video streaming, music, video games and other digital entertainment options, and is now available on Tmall.com, China’s largest B2C shopping platform operated by Alibaba Group.
“We want our customers to enjoy the best digital entertainment experience possible, and audio is one of the key elements in achieving that goal,” said Patrick Liu, president of the digital entertainment business unit of Alibaba Group. “With the DTS-HD end-to-end solution, we are able to offer our customers a huge library of movies, music and more featuring high-quality audio that will enhance their enjoyment of streaming content.”
DTS-HD features next-generation decoding technology that enables equipped products to process more advanced audio, such as broader support for low-bit-rate (LBR) streaming media and adaptive streaming to overcome bandwidth, storage and network constraints.
“With Alibaba Group’s leading position in China’s e-commerce and digital entertainment sectors, this partnership provides another avenue to bring DTS audio into the homes of the vast China market,” said Brian Towne, president, DTS Asia Pacific and executive vice president, DTS. “This agreement is another milestone in our efforts to collaborate with leading global brands to deliver great audio solutions that enhance the listener experience.”