Atmaca Elektronik partners with Exset for Turkey

Exset partners with Atmaca Elektronik to drive ARPU across Turkey

THE NETHERLANDS — Exset, pioneers of TV ecosystems for enhanced digital TV services, has today announced that it has partnered with Istanbul-based Atmaca Electronik, owners of the powerful “Sunny” brand in Turkey. The partnership is designed to deploy Exset’s DMS 2.0 in the country as it moves along the path towards digitisation.

Exset’s DMS is a unique business and technology model that allows operators to provide value-added services via broadcast networks in emerging markets. This means operators no longer have to depend exclusively on subscriber fees for revenue, opening up new sectors while driving up ARPU.

Atmaca Elektronik manufactures IDTVs and DTH STBs for the Turkish market with strong presence across the country. It uses MStar Semiconductor chipsets that include the company’s Hummingbird middleware. DMS 2.0 can be ported to Hummingbird, therefore providing the middleware and software to power value-add services.

V.P. Nuri Atmaca, said, “We are very pleased to be working with Exset. This is a powerful partnership that will allow us to offer our customers additional monetisation via value-added service offerings.”

As examples, DMS 2.0 allows a dynamic EPG including ad insertion, QR service pages to provide interactive advertising to disconnected homes as well as magazine services. DMS bridges the gap between technology and value-added service creation and allows the successful deployment of digital television platforms that can be monetised where previously it was virtually impossible.

Andrew Pons, Global Director of Sales and Marketing with Exset, said, “Turkey is now pushing further along the path to digitisation but there’s a clear need to keep subscription fees to an absolute minimum for significant parts of the population. This ARPU challenge for operators can only be resolved by using low-cost but innovative technology that provides additional revenue options.”