Dish TV India adds 338,000 net subscribers in 3Q 2015Tuesday, October 27th, 2015
338 Thousand Net Subscriber Additions
NOIDA, India — Dish TV India Limited (Dishtv) (BSE: 532839, NSE: DISHTV) today reported second quarter fiscal 2016 consolidated operating revenues of Rs. 7,524 million, up 15.8% Y-o-Y and subscription revenues of Rs. 6,926 million, up 16.5% Y-o-Y.
The company during the second quarter launched India’s first push video-on-demand service, DishFlix. The new service is a unique offering for Indian DTH subscribers and enables them to watch advertisement free movies and TV shows at the click of a button. At an incremental monthly subscription of just Rs. 100, Dish TV subscribers can now flip through an offering of more than 50 movies and shows with an ability to pause, play, fast forward and rewind the content of their choice. Unlike the current trend of using data for downloading and streaming movies from the internet, DishFlix does not require internet bandwidth to play movies.
The product has had an encouraging response so far and is on track to carve out a niche market for itself.
Mr. Jawahar Goel, Managing Director, Dish TV, said, “Dish TV continued to actively contribute to the ‘Digital India’ movement by digitizing analog TV homes in DAS phase 3 & 4 markets. A unique product mix and a strong brand recall enabled us to add a healthy 338 thousand net subscribers in a seasonally weak quarter. Our regional offering ‘Zing’ is now available across 8 states and continues to be in high demand in its target markets.”
Dish TV high-definition (HD) remained a star performer during the quarter. Its channel count stood out distinctly compared to other HD products in the market. Dish TV added 6 new HD channels during the quarter taking the total HD channel count on its platform to 48, the highest in the industry.