comScore introduces Connected Home consumer interaction measurement

Thursday, March 9th, 2017
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comScore Introduces Breakthrough Service to Measure Consumer Interaction with Technology and Media Across the Connected Home

  • comScore Connected Home Based on Total Home Panel, Which Now Spans 12,500+ U.S. Households

RESTON, VA — comScore today announced comScore Connected Home, the first syndicated service to be based on the company’s proprietary Total Home Panel – a breakthrough research platform that measures consumer behavior across home network-connected devices. Connected Home delivers insight into usage of products including computers, mobile phones, tablets, streaming sticks, smart TVs, Internet of Things (IoT) devices and more.

“There are more screens and other connected devices in homes than ever before, yet there have been major gaps in understanding how consumers interact with this technology,” said Dan Hess, executive vice president of products at comScore. “Whether our clients seek to understand new dynamics of media consumption such as over-the-top delivery, gaming and other entertainment options, or IoT adoption, this new service is a major step forward in enabling removing these blind spots.”

Connected Home provides detailed information on several product categories. While computing and media consumption devices are the most widely used in the home today, this new service also accounts for an array of new and emerging smart home devices. Below are examples of the most prevalent devices that Connected Home measures today:

  • Computers: Desktop and laptop including Windows, Mac and other operating systems
  • Mobile Devices: Smartphone and tablet including iOS and Android
  • Gaming Consoles: Xbox, PlayStation, Wii
  • Living Room Devices: Smart TVs, streaming boxes & sticks, and Blu-ray players
  • Smart Home/IoT Devices – A/V systems, thermostats, home security, appliances, and more

Subscribers to comScore Connected Home receive key measures including device penetration, usage frequency, engagement time, household demographics, OEM and OS market share, and cross-device activity patterns to gain unique insight into how these products are used in the home today. Clients access these metrics through an intuitive web-based user interface with flexible reporting capabilities.

The foundation of Connected Home is comScore’s Total Home Panel, a true single-source research platform designed to measure the realities of cross-platform media consumption today. Since beginning to scale the Total Home Panel in early 2016, comScore has grown this unique asset to measure activity across a nationally distributed sample of more than 12,500 households with more than 147,000 active devices per month and 62,000 active devices per day.

comScore Connected Home is available now.