Irdeto and Amlogic partner to secure content for operators in China

Thursday, March 23rd, 2017 
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Irdeto and Amlogic partner to secure premium content for operators in China

  • Irdeto Rights for China DRM with TEE integration is the first-ever hardware-protected ecosystem for China DRM that will give operators more control and confidence to launch premium content services

CHINA — CCBN — Irdeto has announced the successful integration of Irdeto Rights for China DRM with Amlogic’s S905X, S905D, and S912 system on chips (SoCs). These SoCs are equipped with advanced security features that enable integration with trusted execution environment (TEE).

With this first hardware-protected ecosystem for China DRM in the industry, operators in China and content owners benefit from having full control and confidence to launch premium content services that support Hollywood studios high value early releases as well as 4K/UHD content.

China is forecasted to have the largest market share for over-the-top (OTT) TV and video revenues in Asia Pacific ($7.9 billion) by 2021, according to a research by Digital TV Research.

“As global video-on-demand services grow, China is emerging as one of the largest markets for OTT demand and new offerings, especially for premium content services,” said James Xie, Vice President, Corporate Business Strategy at Amlogic. “We are delighted to integrate our TEE hardware with Irdeto Rights for China DRM, to bring the highest form of security for 4K/UHD content to operators in China and content owners. We are also confident that our collaboration with Irdeto will instill greater confidence for the studios to invest more in the Chinese market.”

“With the anticipated growth in OTT, our partnership with Amlogic will facilitate the availability of premium content for the Chinese audience and meet the growing demand,” said Marco Xie, General Manager, China, Irdeto. “With a world-class level of security for delivery platforms, content owners can accelerate the release of new content and explore new business models to generate greater revenues from premium content offerings for the Chinese audience.”

As part of the Irdeto 360 security suite, Irdeto launched Irdeto Rights for China DRM, the first-ever Chinese government-approved and Hollywood studios-validated DRM solution last year. It is uniquely offered together with Irdeto TraceMark™ forensic watermarking and is fully compliant with the standards of The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT). With Irdeto’s support of the first hardware-protected ecosystem for China DRM, operators are able to securely offer consumers access to premium content.