TVNZ uses Brightcove for server side ad insertion on ChromecastMonday, July 31st, 2017
TVNZ Partners with Brightcove to Launch with Server Side Ad Insertion on Google Chromecast
- Brightcove’s SSAI solution now used to deliver TV-like digital video experiences across all AVOD broadcasters in New Zealand
BOSTON — Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today announced it has enabled TVNZ, New Zealand’s leading free-to-air broadcaster, to launch its video streaming service on Google Chromecast.
Leveraging Brightcove’s server-side ad insertion technology (SSAI), TVNZ can now deliver a superior, TV-like experience for its TVNZ app through Google Chromecast. Use of SSAI means TVNZ can seamlessly integrate content and ads into the video stream, delivering a premium viewing experience without buffering or disruptions.
“We want to make TVNZ the online destination of choice for New Zealanders for free long form video, so we’re investing to ensure we’re delivering the content and the user experience our viewers are looking for. Our viewers will now be able to watch their favorite shows on Chromecast with the same ease and superior experience as they would if watching it direct from their TV,” said Greg Montgomery, GM Technology at TVNZ. “The revamped TVNZ app brings together Live TV and OnDemand viewing. It’s now a single destination for our video content available across platforms and devices. Brightcove has been a critical part of making this possible.”
The release of Chromecast compatibility builds upon TVNZ’s and Brightcove’s existing relationship, with Brightcove technology underpinning TVNZ’s video offering for Android, iOS, Playstation, Xbox, and Samsung Smart TVs. Brightcove was also behind the relaunch and enhanced device support for TVNZ’s on-demand service in 2015.
“There has been a big spike in adoption of OTT devices in the last few years — users are turning to smart TVs, gaming consoles, and other connected devices like Chromecast in unprecedented numbers. Brightcove’s SSAI technology opens up a new commercial opportunity on these platforms, while also allowing TVNZ to give their users great access to content they love on the device of their choice,” said Mark Stanton, Vice President of Australia and New Zealand at Brightcove. “With the expansion of TVNZ’s compatibility to Chromecast, Brightcove’s SSAI solution is now used across all AVOD broadcasters in New Zealand. It’s great to see SSAI gaining such wide adoption in the industry.”
TVNZ’s next focus will be launching an Apple TV app later this year. TVNZ.co.nz support for Chromecast is available now.