fuboTV chooses Nielsen Marketing Cloud to enable addressable TV advertising

Thursday, August 31st, 2017
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Sports-First Streaming TV Service fuboTV Chooses Nielsen Marketing Cloud to Enable Addressable TV Advertising

  • Advertisers can now target addressable audiences across fuboTV’s 70+ OTT-TV sports and entertainment channels

NEW YORK — Nielsen (NYSE: NLSN) today announced that fuboTV, a leading sports-first live streaming TV service, has selected Nielsen Marketing Cloud’s Data Management Platform (“Nielsen DMP”) to power its addressable TV advertising capabilities. Nielsen DMP will provide fuboTV with deep consumer analytics around its subscriber base, as well as advanced audience segmentation, modeling and targeting. These capabilities will help enable fuboTV to monetize the full value of its advertising inventory and more effectively acquire new customers for its service.

The popularity of TV-connected devices such as Roku and Apple TV, as well as game consoles, smart TVs and smartphones is rapidly growing. Almost eighty percent (79%) of U.S. households have broadband internet and 80% of those use a TV connected device1. As advertisers look to reach this growing audience of streaming TV viewers, they expect the same audience targeting capabilities they experience in digital. With the Nielsen DMP, fuboTV advertisers can take full advantage of the targeting power of digital advertising. Advertisers will be able to custom-segment and reach fuboTV’s network audiences across more than 70 regional and national sports, entertainment, news and information channels in the U.S.

“Nielsen Marketing Cloud’s standout DMP offering will help place fuboTV at the forefront of addressable TV advertising, allowing brands to target specific audiences with personalized – and frankly more relevant – brand messages,” said David Gandler, co-founder and CEO at fuboTV. “The Nielsen DMP not only significantly improves our subscriber audience data and analytics, but also provides us with AI-powered segmentation and modeling capabilities, all of which will undoubtedly improve brand engagement and brand awareness metrics while significantly increasing media efficiency. Plus, this will help to improve our customer acquisition efforts with better audience data, analytics and reach across digital channels.”

“Our next generation DMP technology, artificial intelligence and analytics capabilities combined with fuboTV’s growing line-up of national channels and regional sports networks should have a big impact on the addressable TV advertising market,” said Damian Garbaccio, EVP Nielsen Marketing Cloud. “This relationship further reinforces the fact that the Nielsen Marketing Cloud has a winning combination of data, analytics and advanced marketing technology for companies across industries.”

Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and data management platform capabilities in a fully-integrated platform. Nielsen and fuboTV are committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising.