SpotX to power programmatic monetization of Vudu’s Movies On Us

SpotX to Power Programmatic Monetization of Vudu’s Movies On Us Catalog

DENVER — Video ad serving platform SpotX announced today an exclusive agreement to power the programmatic monetization of Vudu’s Movies On Us advertising-supported content catalog.

Vudu is Walmart’s subscription-free, premium digital movie service. Last year, Vudu launched Movies On Us, a free, ad-supported service that offers more than 3,000 high-definition movie titles ranging from Flyboys to All Dogs Go To Heaven.

“The AVOD industry has grown dramatically over the past year, providing advertisers with more ways to reach audiences across screens and delivery systems,” said Mike Laband, SpotX’s VP of Business Development. “Vudu’s Movies on Us feature gives advertisers a unique opportunity to reach millions of viewers on Vudu, which is available across 100,000,000+ devices.”

“SpotX’s parallel ad decisioning technology enables us to give brands new ways to successfully execute their campaigns on Vudu, while ensuring we keep the content relevant for our viewers,” added Julian Franco, Vudu’s Director of Product. “Movies On Us is about providing Vudu users with access to a great catalog of free content and SpotX is helping us continue to grow that entertainment catalog.”

Since launching in October 2016, Vudu’s Movies On Us feature continues to provide customers with a growing list of thousands of popular movie and TV titles. This free service built upon Vudu’s recent upgrades to provide high-quality video-on-demand (VOD) viewing experiences across desktop, mobile and OTT devices.