Dish TV India adds 250,000 subscribers in 4Q 2017Tuesday, February 6th, 2018
250 thousand net subscriber additions during the quarter. Closing net subscriber base of 16.1 million
NOIDA — Dish TV India Limited (Dish TV) (BSE: 532839, NSE: DISHTV) today reported third quarter fiscal 2018 consolidated operating revenues of Rs. 7,408 million and EBITDA of Rs. 2,005 million.
Dish TV – Offerings
Dish TV’s voluntary, partial adoption of TRAI’s new Tariff Order, where all channels except sports and select south channels are offered to its subscribers at affordable ala-carte prices of Rs. 8.50 and Rs.17.00 (plus GST) per channel per month for SD and HD respectively, has been delivering value. With low-ticket pack prices becoming a must have in any DTH players offering, Dish TV’s ala-carte scheme, called ‘Mera Apna Pack (MAP)’, has been proving its mettle by extracting incremental revenue from bottom-end customers. The subscriber, at the same time, gets to view channels of his choice and budget.
Moreover, as subscribers opt for ala-carte channels, Dish TV gets an insight into their viewing preferences as well. Data surprisingly shows that some highly rated GEC and movie channels actually have a very limited consumer pull while some niche channels could actually be very high up in consumers preference. For example, channels like Sony, SAB and Sony Max have been picked up only by around 1.25%-2.3% of the total ‘MAP’ viewers.
A total of 1.3 million subscribers on Dish TV’s platform have so far opted for such paid ala-carte offerings.
The previously launched ‘HD for All’ scheme continues to be instrumental in converting Standard Definition subscribers to High Definition.