Com Hem selects TiVo’s Personalized Content Discovery PlatformThursday, September 13th, 2018
TiVo Deploys Personalized Content Discovery Platform in Sweden
- TiVo will Provide Com Hem Subscribers with Personalized Search and Recommendations, Making it Easy to Find the Entertainment Content They Love
AMSTERDAM — TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Com Hem Group has selected TiVo’s Personalized Content Discovery Platform to deliver engaging, personalized content experiences to its subscribers. Com Hem offers broadband, TV, play and telephony services to 1.45 million customers in Sweden, with its digital network covering more than half of the country’s households.
Com Hem has deployed TiVo’s Personalized Content Discovery Platform on its TV and mobile platforms, including both Android and Apple iOS. With the fully-integrated Personalized Content Discovery Platform, Com Hem is making it easy for subscribers to connect with their entertainment by simply searching “what’s on TV” and receiving tailored search results.
“We are pleased to expand our long-term relationship with Com Hem to further provide their customers with a personalized, feature-rich entertainment experience they can enjoy across all their devices,” said Walt Horstman, senior vice president and general manager, Advanced Media and Advertising, TiVo. “With a solution like TiVo’s Personalized Content Discovery Platform, Com Hem is augmenting its service offerings while outpacing the competition in an ever-evolving entertainment landscape.”
TiVo’s Personalized Content Discovery Platform consists of personalized search and recommendations and analytics capabilities. The platform’s search capability spans across available content catalogs, including linear TV, video-on-demand (VOD) or over-the-top (OTT) programming. As a result, the platform is capable of recognizing users’ subscriptions and can return only what is available to a specific user within that user’s programming packages.
The platform’s fully integrated backend business console provides operators with the ability to manage and tune search results, easily improving the user experience and generating more engagement from viewer searches. Operators can use rules to drive internal business objectives, such as boosting more VOD titles in searches to promote broader category awareness. Operators may also benefit from a decreased cost in ownership since they can quickly make real-time changes minimising extra support from engineering teams.
Additionally, TiVo Insight allows Com Hem to optimize content discovery, target promotions and monitor audience engagement through the analysis of actual viewer behavior. Insight makes it easy to examine discovery use cases and extract key performance indicators (KPIs) for ongoing optimization. Essential to data-driven decision-making process, Insight will help Com Hem maximize the value of the Personalized Content Discovery Platform.