Kaltura powers Cloud TV service, VOOT by Viacom18Monday, September 17th, 2018
Kaltura Powers the Fastest Growing Cloud TV Service Worldwide, VOOT by Viacom18
- With more than 37 million monthly users and innovative new features, Viacom18 is using Kaltura to support its Cloud TV transformation journey
NEW YORK, NY — Kaltura, the leading video technology provider, today announced that Viacom18’s VOOT Cloud TV service is using Kaltura to support explosive growth, with more than 37 million active users across mobile, web and smart TVs accessing over 50,000 hours of content and 100 million app downloads.
Powered by the Kaltura TV Platform, the VOOT service continues to scale and deploy new innovative technologies that boost engagement and interactivity. Split-screen delivery, tailored experiences for kids through VOOT kids, and Progressive Web Apps (PWA) including offline support, that allow an app-like experience within the mobile browser, available on a wide range of Android devices.
In 2018, VOOT plans to expand its audience base across six regional languages and international markets dedicated to Indian content fans worldwide. It will also launch its premium offering including exclusive original content as well as international series and movies.
“VOOT is truly a phenomenon – the speed at which it is being adopted and continues to grow definitely validates our Cloud TV strategy.” said Mohit Srivastava, Head – Product and Engineering, Viacom18 Digital Ventures, adding, “Kaltura’s technology and expertise help us stay ahead of the curve with innovative features and enhancements while continuously optimizing performance and usability. We look forward to pioneering the next generation of Cloud TV together.”
“Kaltura is in the businesses of powering Cloud TV transformation for leading media companies, broadcasters and operators around the world,” said Dr. Shay David, Kaltura Co-founder, President and GM of Kaltura’s Media and Telecom business unit. “Viacom18 and the team working on VOOT are the perfect example of how to do things right. They are a true partner, and we are honored to help create, consult and execute on the team’s forward-looking vision of delivering a usable and evolving Cloud TV service for the masses.”