TWB Develops User Interface for Next Generation Digital Broadcasting Products

Wednesday, May 28th, 2008

  • Develops and Implements 360 degree technical communication and user interface solutions for a middleware that allows integration of traditional digital and Internet media including, video and music content over broadband to your TV
  • With the new user interface, users will be able to access all digital television services through a central, interactive environment whose functionality can be enhanced to include online community features
  • Provides key technical communication, user interface and support solutions in IPTV, digital broadcasting and convergent media products
  • Services a leading Internet media company developing software platforms that powers next generation rich media content and consumer devices

BANGALORE — The Writers Block (TWB) has been chosen by a leading Internet Media company to develop and implement next-generation video user interfaces (UI) for its set-top box (STB) that allows users to access digital content from multiple broadcasting platforms and across formats. This will enable digital broadcasting and IPTV services to be promoted, searched and accessed through a state-of-the-art interface to deliver a superior user experience.

The user interface integrates the service providers’ digital video services. These include Video on Demand (VOD), Electronic Program Guide (EPG), Digital Video Recorder (DVR) and Interactive applications into a centralized, user-friendly UI. The key functionalities of the product user interface are:

  • Ability to integrate traditional media and broadband Internet media
  • Ability to view Internet media including YouTube video’s as full screen video on, high definition large format televisions with TV style remote and navigation

TWB has developed the UI to enhance the user experience by enabling personalization by viewers to match their viewing preferences along with network based community sharing that enable friends and family members to recommend programs to one another.

Rakesh Shukla, Chief Executive Officer, The Writers Block mentioned, “TWB recognizes that an interactive, customizable and user-friendly UI is essential to pleasing the customer. In future we will see further enhancements in order to create visually appealing, perceptive and smarter UIs. TWB has proven experience in the development of interactive applications and UIs. It is part of our core mission to enable a high quality UI and customer support features that need to be delivered to market quickly.”

He further added, “We are committed to giving our customers the best in simple, consistent and intuitive navigation. TWB has extensive experience and domain expertise in delivering advanced applications and user interfaces for multiple platforms. We are happy to deliver world class solutions to our customers, on platforms capable of supporting futuristic technologies.”