OzTAM adds demographic profiles to its Video Player Measurement service

Thursday, February 28th, 2019
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OzTAM Introduces Demographics To Video Player Measurement (VPM)

  • Adds demographic profiles to audience data for IP-delivered BVOD content
  • Will form an important part of ‘VOZ’: Australia’s soon-to-be released Total TV currency

OzTAM today announces the introduction of demographic profiles to its Video Player Measurement (VPM) service.

This enhancement means standard age/gender demographic reporting is now available for all content consumed on participating broadcasters’ video on demand (BVOD) services, complementing the total BVOD audience reporting currently provided.

From today, these demographic profiles feature in the video on demand and live streaming VPM reports posted on OzTAM’s website and are available to participating broadcasters in their respective dashboards.

OzTAM CEO Doug Peiffer said: “Demographic profiles of BVOD viewing are a welcome addition to OzTAM’s VPM Report. This enhancement brings us a step closer to understanding the Total TV viewing picture.”

VPM demographics will be an important component of OzTAM’s new Total TV currency, Virtual Australia, or ‘VOZ’. Progressively rolling out in 2019, VOZ will bring together measurement of broadcast viewing on TV sets and connected devices to provide an all- screen, cross-platform planning and reporting standard for Australia’s television industry.