Linius partners with Hemisphere to build hyper-personalized advertising prototype

Thursday, February 28th, 2019
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System Integrator Hemisphere has built a Hyper-Personalized Advertising Prototype on Linius’ SaaS platform, Linius Video Services, enabling advertisers to:

  • Target individuals with individual ads
  • Dynamically insert individual ads at any point in time within a digital video stream
  • Deliver ad blocker immune advertising
  • Provide rich player side analytics

Linius Technologies Limited (ASX: LNU) – the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine™ (VVE) – has partnered with video solutions experts, Hemisphere, to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS).

Linius’ patented VVE unlocks video files, enabling video to be treated as data for the first time.

By applying that technology to video content, the prototype enables advertisers to deliver and analyze any number of unique ads – with unprecedented granularity – across any number of customized video streams.

“The Hyper-Personalized Advertising Prototype is a logical extension of our strategy to encourage partners and third-parties to build solutions with virtual video on our SaaS platform, LVS,” said Linius CEO, Chris Richardson. “The Hyper-Personalized Advertising Prototype offers previously impossible data combinations, which power hyper-targeted ad delivery and analysis.

“And, because the ads are delivered as a single stream of data, they are immune to ad blockers. This prototype offers a great opportunity to disrupt the global advertising industry.”

Hemisphere Managing Director, Glyn Beaumont, said that the prototype offered advertisers a unique combination of data points through which to target audiences, delivering one-to-one promotions at an unmatched level of personalization.

“For the first time, advertisers can combine viewer, contextual and frame-level consumption data with AI-generated metadata,” said Beaumont. “No two people ever need see the same advertisement again, improving the ability to monetize ad catalogues and drive product engagement.”

According to Dentsu Aegis Network’s Global Ad Spend Forecasts 2018, global ad spend hit US$589.5 billion in 2018. Of that, Zenith Media’s 2018 Advertising Expenditure Forecasts report found that online video advertising will grow at an average of 18 percent a year between 2018 and 2021 – twice as fast as other forms of internet display advertising and well ahead of any other channel. According to a 2019 eMarketer report, digital video advertising will reach US$53.39 billion by 2023 in the US alone.

Linius intend to market the solution through its existing commercial channels, to encourage ad-tech companies and others to build their own solutions and drive unique advertising content.

Hemisphere have invested in the development of the prototype. Hemisphere will also maintain the solution in return for a 10 percent share of Linius’ transaction revenue, earned by Linius and / or its affiliates, in connection with the use of the personalized advertising solution.

Founded in 2008, Hemisphere is a leading internet software development company and systems integrator based in Auckland, New Zealand. Specializing in the creation and monetization of online video delivery solutions, Hemisphere has worked with well-known international companies including Fox Sports, Comcast, NewsCorp, NBC Universal, CNN and many more.