MVMNT TV using Brightcove to launch apps for multiple platform

Friday, March 1st, 2019
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MVMNT TV Launches on Brightcove to Distribute Content and Advertising Offers to AppleTV, Amazon Fire, iOS, Android, and Google Chromecast

  • Using Brightcove’s OTT Flow, powered by Accedo, MVMNT TV develops and launches multiple apps covering 115 million households

BOSTON — Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced that MVMNT TV is using its technology to launch multiple platform apps across Apple TV, Amazon Fire, iOS, Android, and Google Chromecast. Following a 91 percent commercial fulfillment rate through exclusive availability on Roku, MVMNT TV chose Brightcove to further develop its audience with the goal of reaching an additional 115 million households. MVMNT TV will leverage Brightcove OTT Flow, powered by Accedo, to unlock new revenue streams and content monetization efforts, incorporate market leading cloud technology for smooth and seamless app updates, and provide its viewers with a premium video experience across all mobile and TV platforms.

“Our primary goal is to help customers maximize the value of their content, whether it be live or video-on-demand,” Rick Hanson, CRO at Brightcove, said. “MVMNT TV’s partnership with Brightcove proves its commitment to making superior viewing experiences for audiences, which is a commitment that both MVMNT and Brightcove share. MVMNT TV is now adapting to the direct-to-consumer demand across the video landscape, allowing viewers more flexibility to watch content on their own terms.”

MVMNT TV has produced a number of original shows, including additional episodes of the Ice T conflict resolution series, Justice For All. MVMNT TV’s plans also include producing new episodes of the talk show, The Raw Word with Michael Eric Dyson, for which Ice T and MVMNT Media CEO, Andre Jetmir, serve as executive producers.

“Direct to consumer content is the next great frontier in programming. There are no uniformed gatekeepers; we live and die by what we do and that includes who we do it with. Brightcove was the clear choice as our primary technology partner,” Erik Jetmir, Chief Technology Officer at MVMNT Media, said.