Kaltura and Innovid enable personalized interactive promotions

Friday, April 5th, 2019
Kaltura logo

Kaltura and Innovid Offer TV Marketers an Industry First Solution for Personalized Interactive Promotions

NEW YORK, NY — Kaltura, the leading video technology company and Innovid, the world’s leading video advertising platform, today announced a partnership and joint solution designed to increase cloud TV ARPU (Average Revenue per User) through personalized and targeted promotions and interactive advertising. Kaltura and Innovid will introduce a new solution for TV marketers, enabling them to instantly create and deliver in-video promotions for TV content and offers.

Leveraging the user segmentation power of Kaltura Targeted TV, together with the commerce and content capabilities of the Kaltura TV Platform integrated with Innovid’s premiere authoring tool OTT COMPOSER, marketers can easily turn movie trailers, subscription previews and any promotional ads into interactive video promotions featuring a targeted message such as a discount or coupon and call to action for immediate conversion. This new capability will allow, for example, to insert a pre-roll promoting SVOD to those AVOD users predicted by Targeted TV to have the highest probability of upgrading to a SVOD package. By clicking on the interactive ad, users will automatically subscribe to a 30-day SVOD trial.

The integration between Kaltura and Innovid is part of Kaltura’s Targeted TV new set of tools for Cloud TV service providers’ marketers to easily generate in-experience, highly-engaging, effective promotions and campaigns. These use-case and audience-focused campaigns increase the operator’s ARPU by providing higher converting campaigns.

Based on the tight integration of Innovid’s OTT COMPOSER and SDK with the Kaltura TV Platform Player, Targeted TV solution and Subscription Management, cloud TV providers will enjoy a self-serve way to create, publish and measure interactive ads and promotions using any client app platform in minutes.

“Launching a cloud TV service is one thing but being able to attract and retain quality users is a totally different challenge,” said Gideon Gilboa, Kaltura Senior Vice President of Product and Marketing, Media and Telecom. “In-app marketing is very limited today which means TV marketers are missing out on a great opportunity to use a highly effective marketing channel. Our partnership with Innovid is an exciting expansion of our Targeted TV for Marketers toolset, which offers a full set of capabilities that help marketers optimize user retention, engagement and monetization.”

“This next generation of TV will empower TV marketers to leverage a new toolkit for smarter marketing to new subscribers through connected TV capabilities that we’re bringing to market with this partnership,” says Tal Chalozin, CTO and Co-founder at Innovid. “With this solution, TV marketers can use our self-service creative tools to develop ads that address households of non-subscribers and offer interactive elements to install a channel seamlessly – a true closed-loop attribution model that delivers 1:1 impact on performance.”

The new Kaltura-Innovid solution will have its worldwide debut at NAB 2019, 6-11 April, 2019 in Las Vegas.