Record-breaking TV market revenue in Sweden-driven by online

Mediavision estimates the total Swedish TV market 2018 to SEK 25.3 billion (pay, ad, distribution and license fees combined). SVOD and AVOD continue to act as main drivers, fueling the growth. Both total TV revenues and SVOD penetration reach new record levels in Sweden.

The overall TV market in Sweden is at its peak. During 2018 total TV (traditional & online) revenues reached a new record level of SEK 25.3 billion, up from SEK 23.4 billion in 2017 (+8% YOY). While the traditional pay TV market decreased slightly, the SVOD market continues to accelerate – acting as the main driving force. Looking ahead, Mediavision estimates SVOD revenues to surpass public service sometime during 2019.

Total TV revenue & SVOD revenue 2017 vs 2018, Sweden (SEK, billions)Along with the upswing of SVOD services, ad-funded streaming services (AVOD) such as Viafree and TV4 Play also display a healthy growth. Mediavision projects the on-going growth of the digital segments, and SVOD in particular, to continue throughout 2019.