Comscore to measure The Cowboy Channel and RFD-TV audiences

Tuesday, January 28th, 2020
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Comscore and Rural Media Group Announce Multi-Year Deal for Television Measurement for The Cowboy Channel and RFD-TV

  • Partnership accelerates innovation across new generation video measurement platforms

RESTON, Va. — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc., a portfolio of media outlets, today announced a multi-year deal for two of its flagship television networks, The Cowboy Channel and RFD-TV.

“As RFD-TV and The Cowboy Channel endeavor to grow their distribution and audience, Comscore’s robust return path data provides the granular level insights, both at a national and local level, that will allow Rural Media to chart its path in the new decade,” said Patrick Gottsch, President and Founder.

“Comscore is excited to welcome RFD-TV and The Cowboy Channel to our roster of TV clients. Each network occupies a unique position in the market and we look forward to partnering with their team to show the unique value of their niche networks,” said Carol Hinnant, Chief Revenue Officer, Comscore.

Links: Comscore