Amobee and Beachfront make STB VOD ad inventory programmaticMonday, April 13th, 2020
Amobee Partners with Beachfront to Leverage Industry-First Programmatic Offering for Set-Top Box Video on Demand Inventory
- Collaboration Enables Advanced Media Buyers to Activate Premium, Untapped MVPD and Broadcast Network Inventory in Real-Time
REDWOOD CITY, Calif. — Amobee, a global advertising technology company, today announced a partnership with Beachfront—an independent video ad management platform for media and advertisers—to offer advanced media buyers Beachfront’s industry-first solution that unlocks multichannel video programming distributor (MVPD) and broadcast network’s set-top box video on demand inventory for programmatic activation through the Amobee platform.
Together, Amobee and Beachfront Media will enable set-top box video on demand inventory—a previously overlooked, underutilized segment—to be transacted with the same precision and optimization as connected TV, further driving TV-digital convergence for advertisers within the Amobee platform. Advertisers will benefit from access to fraud-free, addressable inventory and a direct integration with MVPDs to create better experiences for consumers with bespoke advertising tailored to their desired audience.
“Amobee continues to partner with innovative companies, like Beachfront, who are uncovering new, modern converged opportunities to build bridges between linear and digital inventory, moving the industry forward,” says Bryan Everett, Senior Vice President of Business Development at Amobee. “Our collaboration enables a new revenue stream for both publishers and MVPDs, allowing them to unlock and execute dynamic ad insertion for video on demand.”
“Our partnership with Amobee signifies our commitment to helping MVPDs and broadcast networks deliver more personalized experiences to their advertising partners and customers, wherever their customers interact with video on demand,” says Chris Maccaro, Chief Executive Officer of Beachfront. “Set-top box inventory is highly-valuable and is now available for advertisers to access and plan against in real-time, through Amobee’s demand-side platform.”
Recognized as a Leader in the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee’s partnership with Beachfront extends its ability to provide clients with solutions to drive results in any format across any screen to better reach desired audiences and business results. Amobee unifies TV and digital to provide agencies and leading brands with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee works to enable media companies with sophisticated audience-based planning technology that helps meet the goals of marketers most efficiently while allowing media companies to manage the new business and technical complexities they face in a converging world.
Last year, Beachfront announced the launch of its MVPD-side technology to monetize set-top-box video on demand inventory, expanding its OTT and CTV programmatic technology into linear TV and video on demand via direct integration with MVPDs. For the first time, the cable industry is able to execute dynamic ad insertion in the video on demand environment, in real-time.