Nexxen and TCL FFALCON bringing native display inventory to advertisersThursday, February 8th, 2024
Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
- Months after announcing expanded access to TCL FFALCON’s premium TV inventory, the companies solidify plans to help brands reach audiences across screens
NEW YORK — Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the expansion of its strategic partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform. This expansion not only designates Nexxen’s supply-side platform (“Nexxen SSP”) as TCL’s preferred supply platform partner, but also grants Nexxen SSP the opportunity to exclusively sell TCL’s native display inventory, solidifying both companies’ commitment to providing advertisers with opportunities to reach highly engaged audiences across screens globally.
Last spring, Nexxen SSP (then known as Unruly) and TCL announced their initial partnership to expand premium TV inventory access globally. The partnership granted advertisers direct access to impactful streaming supply in the TCL Channel, which includes popular entertainment, movies on-demand and live channels. Now, Nexxen will serve as the exclusive conduit for advertisers looking to tap into TCL’s premium native display inventory as well as its CTV and OTT inventory, delivering unprecedented access to TCL’s extensive and diverse user base to today’s brands and advertisers.
“We are thrilled to deepen our partnership with TCL FFALCON,” said Kenneth Suh, Chief Strategy Officer at Nexxen. “This enhanced relationship not only positions Nexxen SSP as TCL’s preferred supply partner, but also opens up exciting avenues for advertisers seeking to harness the potential of TCL’s native display inventory. Together, we are dedicated to driving unique value and engagement for them globally.”
“We are excited to further strengthen our strategic partnership with Nexxen,” said Rebecca Wan, Business Department Leader at TCL FFALCON. “This expanded collaboration solidifies our commitment to providing advertisers with exceptional opportunities to reach highly engaged audiences globally. By entrusting Nexxen and leveraging their expertise in video and CTV, FFALCON aims to deliver exceptional value and engagement for brands and advertisers in the evolving over-the-top (“OTT”) landscape.”