Pixalate releases North America CTV SSP market share rankings

Wednesday, June 26th, 2024 
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Pixalate Introduces North American Connected TV (CTV) Supply-Side Platform (SSP) Market Share Rankings: Magnite No. 1 With 25% Market Share in Q1 2024

  • According to Pixalate’s research, a quarter of North America’s SSP market share is held by Magnite, followed by FreeWheel (15%); Xandr Monetize (9%) and Nexxen (6%) rank third and fourth, respectively

LONDON, England — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 CTV SSP Market Share Report for North America.

Pixalate also released regional reports for Latin America (LATAM) and Europe, the Middle East, and Africa (EMEA). Pixalate previously published SSP market share rankings by CTV platform for Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

To compile the research in this series, Pixalate’s data science team analyzed over three billion impressions in Q1 2024 to reveal the regional ranking of supply-side platforms (SSPs) for open programmatic ads sold across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps.

Top SSPs for CTV apps in North America Based on Open Programmatic Market Share (Q1 2024)

Magnite         25%
FreeWheel       15%
Xandr Monetize   9%
Nexxen           6%
Pubmatic         5%

Download the full report to see the top 10.

Links: Pixalate