Pixalate releases EMEA CTV SSP market share rankings

Tuesday, June 25th, 2024 
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Pixalate Introduces EMEA Connected TV (CTV) Supply-Side Platform (SSP) Market Share Rankings: Magnite No. 1 With 43% Market Share in Q1 2024

  • According to Pixalate’s research, nearly half (43%) of Europe, the Middle East, and Africa (EMEA) SSP market share is held by Magnite, followed by FreeWheel (16%); PubMatic and Xandr Monetize tie for third, each holding an 11% market share

LONDON, England — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 CTV SSP Market Share Report for Europe, the Middle East, and Africa (EMEA).

Pixalate also released regional reports for Latin America (LATAM) and North America. Pixalate previously published SSP market share rankings by CTV platform for Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

To compile the research in this series, Pixalate’s data science team analyzed over three billion impressions in Q1 2024 to reveal the regional ranking of supply-side platforms (SSPs) for open programmatic ads sold across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps.

Top SSPs for CTV apps in EMEA Based on Open Programmatic Market Share (Q1 2024)

Magnite         43%
FreeWheel       16%
PubMatic        11%
Xandr Monetize  11%
Index Exchange  10%

Download the full report to see the top 10.

Links: Pixalate