Pixalate releases Latin America CTV SSP market share rankings

Wednesday, June 26th, 2024 
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Pixalate Introduces LATAM Connected TV (CTV) Supply-Side Platform (SSP) Market Share Rankings: Google AdExchange No. 1 With 20% Market Share in Q1 2024

  • According to Pixalate’s research, Google AdExchange leads SSP market share in Latin America (LATAM) at 20%, followed by BeachFront and Magnite tied for third (14%)

LONDON, England — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 CTV SSP Market Share Report for Latin America (LATAM).

Pixalate also released regional reports for Europe, the Middle East, and Africa (EMEA) and North America. Pixalate previously published SSP market share rankings by CTV platform for Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

To compile the research in this series, Pixalate’s data science team analyzed over three billion impressions in Q1 2024 to reveal the regional ranking of supply-side platforms (SSPs) for open programmatic ads sold across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps.

Top SSPs for CTV apps in LATAM Based on Open Programmatic Market Share (Q1 2024)

Google AdExchange  20%
BeachFront         14%
Magnite            14%
Xandr Monetize     13%
OpenX              10%

Download the full report to see the top 10.

Links: Pixalate