SKY Perfect Subscribers as of the end of June 2008

SKY Perfect Communications (Tokyo: 9412) has announced the number of total registrations and individual subscribers as of the end of June 2008.

                                                   Total       Individual  
TOTAL                                      Subscribers*1    Subscribers*2
-----                                      -------------    -------------
New Subscribers                                   47,036           41,862
The number of re-registerd subscribers*3           1,901            1,565
Churn                                             44,117           38,725
Monthly Churn Rate*4                                1.0%             1.0%
Net Increase                                       4,820            4,702
Cumulative Total                               4,277,080        3,707,001


                                                   Total       Individual  
By Service                                 Subscribers*1    Subscribers*2
----------                                 -------------    -------------
SKY PerfecTV!                                  3,445,648        2,964,219
e2 by SKY PerfecTV!                              713,694          627,516
                                           -------------    -------------
   Cumulative Total of DTH Services            4,159,342        3,591,735

Multichannel Broadcasting Service*5               75,815           73,442
Other Wired Broadcasting Services*6               41,923           41,824

*1 Total Subscribers: The total numbers of provisional subscribers before executing pay- subscription agreement (provisional subscribers for SKY PerfecTV! only), institutional subscribers including retailers exhibition and registrations for technical development in addition to individual subscribers.
*2 Individual Subscribers: Subscribers who agreed with pay-subscription agreement and have been actually paying subscription fee.
*3 The number of re-registerd subscribers: number of individuals who agreed with pay-subscription agreement within one year of cancellation and have already paid for the viewing.
*4 Monthly Churn Rate: The following formula is used to calculate the monthly churn rate.
Monthly Churn Rate = Churns during the current month /Total subscribers at the end of the previous month x 12 months
*5 The multichannel broadcasting service in Fukuyama-shi, Hiroshima, jointly operated with Energia Communications, Inc. and the channel lease service in Achi-mura, Nagano, and Ena-shi, Gifu, that uses available fiber-optic network bandwidth will remain under the name of “HIKARI PerfecTV!”
*6 Other Wired Broadcasting Services: Other Wired Broadcasting Services refer to the number of multichannel broadcasting contract using SKY Perfect’s digital broadcasting system, including cable television, excluding SKY PerfecTV! HIKARI.

More: June 2008 Registrations and Subscribers