HBO Max launched in the U.S.Wednesday, May 27th, 2020
HBO Max Launches Today
- Groundbreaking Streaming Bundle Curates 100 Years of Iconic and Beloved WarnerMedia Programming, New Original Content, and Fan-Favorite Acquired Franchises & Films
LOS ANGELES — WarnerMedia’s highly anticipated streaming platform, HBO Max, has officially launched today, featuring a leading collection of content curated from across WarnerMedia’s legendary catalog and a roster of new Max Originals, plus fan-favorite acquired franchises and films. The launch of HBO Max is the culmination of efforts over the past year to bring the best of WarnerMedia together to launch a new streaming offering, following AT&T’s acquisition of Time Warner. HBO Max has an unparalleled backing of distinct talent and industry leaders and demonstrates what can be accomplished when WarnerMedia’s celebrated brands come together.
This new direct-to-consumer experience features 10,000 hours of premium content including the entire HBO service; motion picture and TV series from Warner Bros.’ 100-year content collection; highlights from New Line; catalog titles from DC, CNN, TNT, TBS, truTV, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes Cartoons; a selection of classic films curated in partnership with TCM; along with a monthly offering of new Max Originals, guaranteeing something for everyone in the household. HBO Max is available starting today priced at $14.99/month from WarnerMedia.
“Today we are proud to introduce HBO Max – a dream that was created and nurtured by an incredible team of talented executives who dedicated the last year-and-a-half to making it a reality for consumers nationwide,” said Bob Greenblatt, Chairman of WarnerMedia Entertainment and Direct-to-Consumer. “However, this is just the beginning of our journey. We will continue to innovate and evolve this one-of-a-kind platform that brings together beloved programming from across the WarnerMedia family and around the world, while also paving the way for the creative voices of tomorrow.”
Getting HBO Max
HBO Max is now widely available to consumers, including millions of existing HBO and HBO NOW subscribers who can access this greatly expanded offering at no extra cost.
Existing HBO NOW direct-billed customers, as well as those who are billed through Apple, Google Play, Samsung, Optimum and Verizon Fios Internet will get instant access to HBO Max today at no extra cost, with the HBO NOW app automatically updating to the HBO Max app on supported devices.
Current HBO subscribers who get their service and are direct-billed through AT&T, AT&T TV, DIRECTV, U-Verse TV, Cox, Hulu, Optimum, Spectrum, Suddenlink, Verizon Fios TV and select independent cable, broadband, and telco providers through the NCTC like WOW!, Atlantic Broadband, RCN and MCTV, among others, now also have access to HBO Max at no extra cost. Customers can download the HBO Max app and then elect to access it on supported devices or via desktop and log in using their existing provider’s username and password to unlock all of HBO Max.
New subscribers can sign up for HBO Max directly through HBOMax.com or through AT&T, DIRECTV, U-Verse TV, Apple, Cox, Google Play, Hulu, Optimum, Samsung Smart TV, Spectrum, Suddenlink, Verizon Fios, YouTube TV, and select independent cable, broadband and telco providers through the NCTC, including WOW!, Atlantic Broadband, RCN and MCTV. For a full list of providers, please click here.
Users can access HBO Max across a range of supported devices, including Android phones and tablets, Android TV including Sony Android TVs (2016 models and later), Apple devices (iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD), Chromecast and Chromecast built-in devices, computers (Chromebooks, PC and Mac browsers), select Samsung Smart TVs (models 2016-2020), PlayStation 4 systems, and Xbox One. Please check here for updates as additional devices are added.
At launch, HBO Max will use screen real estate to encourage discovery and organize content into relevant, timely and personalized components. Viewers will see a sophisticated homepage, genre & category pages, editorialized landing pages, premium trays of curated content and HBO Max hubs which provide an easy on-ramp to discovery for brand-loyal viewers. Through Multi-User Profiles and features such as Continue Watching, My List and My Downloads, viewers will enjoy a customized and personalized viewing experience.
HBO Max is designed to serve the whole family, creating distinct experiences for younger viewers through parental controls, which can be set to customize the kids’ experience, and a PIN that can be set to “lock” kids into a walled garden experience. Content can also be downloaded to enjoy offline.