Global HBO Max and HBO subscribers up 3.0 million in 1Q 2022

Thursday, April 21st, 2022 
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DALLAS — AT&T Inc. (NYSE:T) reported first-quarter results that showed continued success in customer growth across wireless and fiber.

WarnerMedia

At the end of the quarter, there were 76.8 million global HBO Max and HBO subscribers. Global HBO Max and HBO subscribers increased 12.8 million year over year and were up 3.0 million sequentially, primarily driven by international as well as domestic retail subscriber gains reflecting strength of the programming slate. At the end of the quarter, there were 48.6 million domestic HBO Max and HBO subscribers versus 44.2 million in the year-ago quarter, up 4.4 million year over year. Domestic subscriber ARPU was $11.24.

WarnerMedia – Direct-to-Consumer (DTC) Operating Volumes and Statistics
Volumes in thousands – Unaudited

                                               3/31/20   6/30/20   9/30/20  12/31/20
                                              --------  --------  --------  --------
Total Global HBO Max and HBO Subscribers        55,576    53,841    56,894    60,613
 Domestic HBO Max and HBO Subscribers[1]        36,347    33,096    38,033    41,528
  HBO Max - Wholesale                                -    23,594    25,106    30,785
  HBO Max - Retail                                   -     2,975     3,625     6,880
  HBO                                           28,829     5,918     5,614       197
  HBO Commercial                                 4,267     3,860     3,688     3,666
International HBO Max and HBO Subscribers[2]    19,229    20,745    18,861    19,085

Domestic ARPU[3]                                 $11.72   $11.97    $11.43    $11.46

                                               3/31/21   6/30/21   9/30/21  12/31/21
                                              --------  --------  --------  --------
Total Global HBO Max and HBO Subscribers        63,921    67,527    69,414    73,751
 Domestic HBO Max and HBO Subscribers[1]        44,183    47,029    45,181    46,790
  HBO Max - Wholesale                           30,935    31,451    29,026    29,369
  HBO Max - Retail                               9,693    12,077    12,647    13,910
  HBO                                               55        32        30        29
  HBO Commercial                                 3,500     3,469     3,478     3,482
International HBO Max and HBO Subscribers[2]    19,738    20,498    24,233    26,961

Domestic ARPU[3]                                $11.72    $11.90    $11.82    $11.15

                                               3/31/22
                                              --------
Total Global HBO Max and HBO Subscribers        76,757
 Domestic HBO Max and HBO Subscribers[1]        48,611
  HBO Max - Wholesale                           29,895
  HBO Max - Retail                              15,208
  HBO                                               27
  HBO Commercial                                 3,481
International HBO Max and HBO Subscribers[2]    28,146

Domestic ARPU[3]                                $11.24

1. Domestic HBO Max and HBO Subscribers include the following categories of U.S. accounts: (1) HBO Max – Wholesale: accounts that have access to HBO Max through a wholesale distributor (including wholesale subscribers and subscribers receiving access through bundled services with affiliates that may not have signed in), (2) HBO Max – Retail: accounts that have access to HBO Max and are billed directly by WarnerMedia or by a third party via in-app purchase, (3) HBO: accounts that do not have access to HBO Max, and (4) HBO Commercial: commercial accounts that do not have access to HBO Max and are billed on a bulk basis (e.g., hotels, etc.). Domestic HBO Max and HBO Subscribers do not include free trials or Cinemax subscribers.
2. International HBO Max and HBO Subscribers consist of non-domestic accounts with access to HBO Max (including wholesale subscribers that may not have signed in) and HBO accounts, and exclude free trial, basic and Cinemax subscribers.
3. Domestic ARPU is defined as Domestic HBO Max and HBO Subscriber revenues during the period divided by average Domestic HBO Max and HBO Subscribers during the period, excluding HBO Commercial and other bulk-billed revenues and subscribers during the period.

Links: AT&T