Global HBO Max and HBO subscribers up 3.0 million in 1Q 2022
Thursday, April 21st, 2022
DALLAS — AT&T Inc. (NYSE:T) reported first-quarter results that showed continued success in customer growth across wireless and fiber.
WarnerMedia
At the end of the quarter, there were 76.8 million global HBO Max and HBO subscribers. Global HBO Max and HBO subscribers increased 12.8 million year over year and were up 3.0 million sequentially, primarily driven by international as well as domestic retail subscriber gains reflecting strength of the programming slate. At the end of the quarter, there were 48.6 million domestic HBO Max and HBO subscribers versus 44.2 million in the year-ago quarter, up 4.4 million year over year. Domestic subscriber ARPU was $11.24.
WarnerMedia – Direct-to-Consumer (DTC) Operating Volumes and Statistics
Volumes in thousands – Unaudited
3/31/20 6/30/20 9/30/20 12/31/20 -------- -------- -------- -------- Total Global HBO Max and HBO Subscribers 55,576 53,841 56,894 60,613 Domestic HBO Max and HBO Subscribers[1] 36,347 33,096 38,033 41,528 HBO Max - Wholesale - 23,594 25,106 30,785 HBO Max - Retail - 2,975 3,625 6,880 HBO 28,829 5,918 5,614 197 HBO Commercial 4,267 3,860 3,688 3,666 International HBO Max and HBO Subscribers[2] 19,229 20,745 18,861 19,085 Domestic ARPU[3] $11.72 $11.97 $11.43 $11.46 3/31/21 6/30/21 9/30/21 12/31/21 -------- -------- -------- -------- Total Global HBO Max and HBO Subscribers 63,921 67,527 69,414 73,751 Domestic HBO Max and HBO Subscribers[1] 44,183 47,029 45,181 46,790 HBO Max - Wholesale 30,935 31,451 29,026 29,369 HBO Max - Retail 9,693 12,077 12,647 13,910 HBO 55 32 30 29 HBO Commercial 3,500 3,469 3,478 3,482 International HBO Max and HBO Subscribers[2] 19,738 20,498 24,233 26,961 Domestic ARPU[3] $11.72 $11.90 $11.82 $11.15 3/31/22 -------- Total Global HBO Max and HBO Subscribers 76,757 Domestic HBO Max and HBO Subscribers[1] 48,611 HBO Max - Wholesale 29,895 HBO Max - Retail 15,208 HBO 27 HBO Commercial 3,481 International HBO Max and HBO Subscribers[2] 28,146 Domestic ARPU[3] $11.24
1. Domestic HBO Max and HBO Subscribers include the following categories of U.S. accounts: (1) HBO Max – Wholesale: accounts that have access to HBO Max through a wholesale distributor (including wholesale subscribers and subscribers receiving access through bundled services with affiliates that may not have signed in), (2) HBO Max – Retail: accounts that have access to HBO Max and are billed directly by WarnerMedia or by a third party via in-app purchase, (3) HBO: accounts that do not have access to HBO Max, and (4) HBO Commercial: commercial accounts that do not have access to HBO Max and are billed on a bulk basis (e.g., hotels, etc.). Domestic HBO Max and HBO Subscribers do not include free trials or Cinemax subscribers.
2. International HBO Max and HBO Subscribers consist of non-domestic accounts with access to HBO Max (including wholesale subscribers that may not have signed in) and HBO accounts, and exclude free trial, basic and Cinemax subscribers.
3. Domestic ARPU is defined as Domestic HBO Max and HBO Subscriber revenues during the period divided by average Domestic HBO Max and HBO Subscribers during the period, excluding HBO Commercial and other bulk-billed revenues and subscribers during the period.
Links: AT&T
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