Australia pay TV market to decline at 2.6% CAGR over next five yearsWednesday, March 3rd, 2021
Australia pay-TV market revenue to decline at 2.6% CAGR over next five years, forecasts GlobalData
The total pay-TV services revenue in Australia is set to decline at a compound annual growth rate (CAGR) of 2.6% from US$2.4bn in 2020 to US$2.1bn in 2025 due to continued drop in Cable TV and DTH subscriptions and revenue, reveals GlobalData, a leading data and analytics company.
According to GlobalData’s Australia Pay-TV Forecast Model, Cable TV and DTH subscriptions will decline at a CAGR of 10% and 7%, respectively, between 2020 and 2025 due to the growing adoption of OTT video alternatives. Cord cutting by viewers and the decline in average revenue per user (ARPU) levels across all pay-TV service segments will also hurt the overall pay-TV revenues over the forecast period.
Aasif Iqbal, Telecom Analyst at GlobalData, says: “Internet Protocol television (IPTV) will remain the leading platform to deliver pay-TV services in Australia and will see its subscriptions grow at a CAGR of 6.1% between 2020-2025, supported by improving fixed broadband infrastructure in the country and growing adoption of multiplay packages with integrated IPTV services.
“Foxtel will lead the pay-TV market in terms of subscription in 2020 and will maintain its leadership in the segment through 2025 through its promotional discount offers.”