Global OTT revenues to nearly double by 2026

Monday, April 26th, 2021
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OTT revenues to reach $210 billion

Global revenues from OTT TV episodes and movies will reach $210 billion in 2026; up from $106 billion on 2020. About $23 billion will be added in 2021 alone.

Global OTT TV & video revenue forecasts by top countries - USA, China, UK, Japan, Germany, Others - 2020, 2021, 2026

From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71% in 2020; revealing that the rest of the world will grow at a faster rate.

Simon Murray, Principal Analyst at Digital TV Research, said: “The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42 billion between 2020 and 2026 to reach $88 billion.”

From the extra $104 billion revenues between 2020 and 2026, China will add $8.4 billion to reach to $24 billion. Japan will add $4.5 billion to double to $9.2 billion. India will increase by $4.7 billion to more than triple to $6.7 billion.

SVOD revenues will climb by $59 billion between 2020 and 2026 to $126 billion. SVOD’s share of the total will dip slightly from 62% in 2020 to 60% in 2026. AVOD revenues will increase by $39 billion between 2020 and 2026 to $66 billion – 32% of total OTT revenues by 2026, up from 26% in 2020.

Links: Digital TV Research