NEXTGEN TV broadcasting begins in Charlotte, NCWednesday, July 7th, 2021
Five Charlotte Television Stations Launch NEXTGEN TV Broadcasts
- NEXTGEN TV Delivers Enhanced Broadcast Video and Audio Service, Future Interactive Applications, and the Technology is Upgradeable
CHARLOTTE, N.C. — Starting today, Charlotte, NC, television viewers will get a taste of the future as five local TV stations band together to launch NEXTGEN TV. Delivering more expansive audio and video options, as well as other innovative new capabilities, NEXTGEN TV enables TV stations to better personalize their broadcasts with information and interactive features, making the content more relevant and engaging for viewers.
“Watching in NEXTGEN TV immerses the viewer in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action,” explained Paul Curran, EVP, Television at Cox Media Group. “NEXTGEN TV adds a whole new dimension to TV viewing with Voice + audio from Dolby, available only on NEXTGEN TV. Viewers will feel the power of movie theater-quality sound, allowing them to hear every voice clearly and offering uniform volume across different channels.”
NEXTGEN TV is a feature built into select new TV models manufactured by LG Electronics, Samsung, and Sony, and now widely available to consumers. While features available on NEXTGEN TV will vary by device and by broadcaster as commercial service becomes available in local markets, it is designed to be upgradable, enabling a viewer’s television set to advance in lock-step with the latest technology.
NEXTGEN TV delivers:
- Stunning 4K, High Dynamic Range (HDR) video
- Movie theater-quality sound
- Added voice clarity with Dolby’s Voice +
- Consistent volume across channels
- Enhanced internet content on demand
“By merging over-the-air TV with the internet, NEXTGEN TV will change the way viewers watch live broadcast television, revolutionizing the interaction between viewers and their home screens,” added Anne Schelle, managing director of Pearl TV, the broadcaster business group that is coordinating NEXTGEN TV station launches. “Because NEXTGEN TV can also be enhanced with internet content, Charlotte area viewers will be able to get the most out of live sports, live news and live events.”
Charlotte joins nearly 40 early-adopter cities across the country – from Tampa to Portland and Las Vegas to Virginia Beach – where NEXTGEN TV service is already available. The five local stations launching the new third-generation digital TV broadcast technology are Cox Media Group’s WAXN-TV, Cox Media Group’s WSOC-TV (ABC), Nexstar Media Group, Inc.’s WJZY-TV (FOX), Gray Television’s WBTV-TV (CBS), and TEGNA’s WCNC-TV (NBC).
As the new standard for broadcast television, consumers can look forward to enhanced television viewing associated with NEXTGEN TV as a complement to streaming platforms. NEXTGEN TV doesn’t compete for household bandwidth with over-the-top content, it offers free over-the-air television to elevate a viewer’s experience.
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service.